Download - Herb lubalin
Herb Lubalin by:
Wan Nur Farahiyah bt Abdul Rashid D20122061901Nor Asyiqin bt Samadi D20122061900
Herb Lubalin
Background His name was pronounced Loo-ball-in, with the
accent on the loo. Herbert FrederickBorn 17. 3. 1918 in New York, USA.He was left handed and colour blind, very quiet.Herb one of twin son.Work as a graphic designer, typographer, type
designer, teacher.He was political designer but never radically so.Died in 1981.
History & Education
Studied design at Cooper Union in New York, City Graduated in 1939.
Fired from his first job for requesting a pay raise.Joined the at agency Sudler & Hennesssey as an
art director.In 1964, he started his own agency: Herb
Lubalin, Inc.
MovementBoth of his parents was musical talented, his
mother was a singer and his father is trumpet player in a orchestra.
The onset of the 1930s children should seek financially secure profession.
Herb was rejected on account of his extremely low grades. After showing aptitude of art Herb instead at a free art school.
He success in the calligraphy class.He was one of the best student and began his
professional career working for small studio and advertising agency.
Style : ArtisticTruly was a modern graphic designer in his time.Developed the idea of the designer as an author.Nonconformist Lubalin’s best work in “ Frozen in a Moment ”
between the modernism of the 1960s and the art deco revival of the 1970s.
Work Worked a lot in advertising
He loved to write headlinesDesigned 4 typefaces:
ITC Avant Garde Gothic (1970)Ronda (1970)Lubalin Graphic (1974)ITC Serif Gothic (1974)
Publications Worked closely with Ralph Ginzburg on three
publications.Eros (1962)Fact (1964)Avant Garde (1968)
Artwork
Saturday Evening Post
Avant Garde Magazines
Avant Garde Magazines
Ebony Magazines
Letter Spacing
Logo Design
(U&ic) Magazines
Typeface Magazine
Accomplishment Advertising art director starting in the 1940’s :
Reiss Advertising, and Sudler and Hennessey.Elected to New York Art Director Club Hall of
Fame in 1977, awarded 62nd AIGA Medal in 1981.Awarded the TDC Medal, the award from the
Type Directors Club in 1984.Publications designers, Saturday post, Eros,
Avant Garde, Upper and Lower Case (U&Ic) magazines.
Typographic designers. Avant Garde Gothic, Busorama, Lubalin Graph, Ronda, Serif Gothic.
Contribution He is inspirational today to designers desiring to
create truly modern and inventive design.The design and typefaces Lubalin created were
incredibly inventive.The Herb Lubalin Study Center of Design and
Typography at the Cooper Union is named for him.
THE END ..