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USER EXPERIENCEREALLY MATTERS
HEY LAUNCHBOX:
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INTRODUCTIONS
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We work here
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BRIAN WILLIAMSCEO & President of News Operations
@barn
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M. JACKSON WILKINSONUser Experience Strategist & Music Director
@whafro
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M. JACKSON WILKINSONUser Experience Strategist & Music Director
That’s“Michael”
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★
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★★
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WHAT IS UX?
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IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
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IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
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IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
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IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
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FINDING WHAT YOU NEED
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SOLVING A PROBLEM
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IMPORTANT?
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ONE WORD:
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DESPITE SHORTCOMINGS
copy & paste no MMS
at&t
no video camera
no Flash
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We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.
Ed ColliganCEO, Palm
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EXPERIENCE
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But even in version 1.0, the iPhone is still the most sophisticated, outlook-changing piece of electronics to come along in years. It does so many things so well, and so pleasurably, that you
tend to forgive its foibles.
David PogueThe New York Times
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CART SIGN IN CHECK OUT
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CART
SIGN IN
CHECK OUT
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$300 MILLION
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QUESTIONS?
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WHERE IS UX?
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VISUALDESIGN
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VISUALDESIGN
USER EXPERIENCEPLANNING
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VISUALDESIGN
USER EXPERIENCEPLANNING
INTERACTIVEDESIGN
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UX PLANNINGa user-centric approach to determining
our goals and how we can best achieve them(UX: User Experience)
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DESIGN RESEARCHdetermines goals, needs, omissions, & pain points through a variety of lenses
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DESIGN RESEARCH
HEURISTICANALYSIS
determines goals, needs, omissions, & pain points through a variety of lenses
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DESIGN RESEARCH
HEURISTICANALYSIS
USERRESEARCH
determines goals, needs, omissions, & pain points through a variety of lenses
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DESIGN RESEARCHdetermines goals, needs, omissions, & pain points through a variety of lenses
HEURISTICANALYSIS
USERRESEARCH
OTHERSOURCES
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STRATEGYdrafts broad objectives to satisfy
established needs and goals withinestablished parameters
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TACTICALANALYSIS
determines methods that execute the strategy for the project in the
most effective way reasonable
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INTERACTIVEARCHITECTURE
structures the final product based on thetactics and strategy developed previously,aiming to provide the best user experience
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VISUAL DESIGNA brand-centric approach to projecting
the appropriate visual personality forthe project
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BRAND RESEARCHestablishes the brand’s personality and any
parameters on its use for this project
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BRAND RESEARCHestablishes the brand’s personality and any
parameters on its use for this project
BRANDGUIDELINES
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BRAND RESEARCHestablishes the brand’s personality and any
parameters on its use for this project
BRANDGUIDELINES
BRANDSURVEYS
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MOODBOARD MOODBOARD MOODBOARD
BRAND DESIGNEXPLORATION
conceptualizes multiple possible design directionsfrom one or more designer based on the established
brand personality & the project context
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MOODBOARD MOODBOARD MOODBOARD
BRAND DESIGNEXPLORATION
conceptualizes multiple possible design directionsfrom one or more designer based on the established
brand personality & the project context
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DESIGN DIRECTIONsynthesizes feedback from the design
exploration to yield a single direction for the design of the project
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INITIAL DESIGNa first-take at a synthesis between the
established visual design direction and theinteractive architecture provided by the
user experience planning process
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FINAL DESIGNa completed refinement of the initial design
based on feedback from clients, stakeholders,and often users themselves.
to build
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QUESTIONS SO FAR?
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PRINCIPLES
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FOCUS ON HUMANS
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STRIVE FOR SIMPLICITY
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EMBRACE THE CURVE
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CONTEXT IS KING
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ESTABLISH TRUST
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CREATE DELIGHT
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It is not enough that we build products that function, that are
understandable and usable. We also need to build products that bring joy
and excitement, pleasure and fun, and, yes, beauty to people’s lives.
Donald NormanThe Design of Everyday Things
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BE HUMAN
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QUESTIONS?
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UX IN PRACTICE
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USER RESEARCH
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CONCEPT MODELING
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USER STORIES
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USER FLOWS
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WIREFRAMES & PROTOTYPES
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USER RESEARCH
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QUICK TIPS
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SPEED MATTERS. PERCEPTION
MATTERS MORE.
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BEWARE OF COGNITIVE OVERLOAD
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CONSIDER TERMS YOUR USERS WILL USE
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TRIGGER WORDS
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PROVIDE SENSIBLE DEFAULTS
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TRY BEFORE YOU BUY
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TAKE ADVANTAGE OF HUMAN NATURE
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FAIL WITH FEEDBACK
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VOLUNTEERSFOR A QUICK LIVE AUDIT
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QUESTIONS?
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FIN