Hi Tech – MNC, EMCWhere Breakthroughs Happen
Orna Berry, Ph.D.Corporate Vice President and General Manager forIsrael Center of Excellence
May 2013Source: State of Israel
Ministry of Industry, Trade & Labor
Strategic Planning
• Uniqueness & Mission• Identity & Vision• Key Strategies• Core Competencies/Strategic Areas• Focus: Continue, Start & Stop Doing• Key Success Measures• Organizational Vision• Organizational Strategy
Israel Hi-Tech Eco-System
GlobalHi-tech
Companies
Availability ofTechnical
People &Management
Expertise
ExistingTechnology
Infrastructure
Experienced 2nd time entrepreneurs
Computer Science Students and Electrical engineering
Multi National Corp.
Entrepreneurial culture
Incubators
Defense
Corporate R&D
Leading AcademicInstitutions & Research
Corporate Spin-Offs
Incubators
Immigration
Seasoned VC Community
Government Support
Patents Per Capita United States takes first place, Israel is 5th
Percentages of Economic Output Countries Devote to R&D Investment
Israel is in 1st place, followed by Sweden, Finland, Japan, and Switzerland, which make up the top five. The U.S. ranks sixth.
* Martin Prosperity Institute, University of Toronto. Oct 2011
Scientific papers per capita 109 per 10,000 people. In the top 5 worldwide.
Number of scientist per 10,000 135 engineers per 10,000 citizens. In comparison, the United States has 85 per 10,000, 70 in Japan and 60 in Germany.
Ratio of university degrees per head 24% of Israel's workforce holds university degrees. 12% hold advanced degrees. Ranking third in the industrial world, after the United States and Holland
* International Data Corporation (IDC) Israel, Ltd
Israel is in the top 5 Countries of Innovation & Technology
Technology and Innovation are measured according to main metrics – research and development effort, scientific and research talent, and the level of innovation.
Accelerate EMC’s growth and value to its customers, by
leveraging Israel’s unique vanguard culture and “go get it”
spirit for business-driven innovation
focused on key market needs and pioneering technologies
Accelerate EMC’s growth and value to its customers, by leveraging Israel’s unique
vanguard culture and “go get it” spirit
for business-driven innovation, focused on key market needs and pioneering technologies
Business-Driven Innovation from market needs to sellable products
Israel COE Mission: Why do we exist?
Israel COE:Business-driven Innovation “Converting Knowledge to Money”
Success Factors: What have helped us succeed?
Proven contribution to EMC’s top line• M&A: Kashya (Recoverpoint), nLayers (Ionix), B-
Hive (VMware), Cyota (RSA), Illuminator…
• Customer-centric product development
Top talent and university programs• University collaboration: Ben Gurion, Technion,
Technion
• Talent – existing and new talent, strong team work at management , CTO Forum and Israel presence with sales, acticities around innovation
Domain expertise mapped to EMC’s strategic technologies• Big Data and Analytics
• Cloud Management
• Replication• Flash
• Security
Tech start-up mindset• Creative problem solving, resourcefulness
• “Go get it” spirit – speed to execution
• Stringent focus on quality
EMC Israel's key competencies have been born from acquisitions
1991 1996 1997 2006 2007 20122011
EMC starts operation in Israel
EMC Israel’s Sales Operation is formally established
EMC established its R&D center in Kibbutz Nirim
EMC Israel development center is established
EIDC and RSA consolidate to the new Israel COE in Herzeliya
EMC established Beer-Sheva site
In Israel, all but Flash and Green Plum activities started through M&As
Our Domain of Expertise
Big DataFlash High availability
Security Cloud
• Cyber security
• Cloud security
• Mobile security
• Fraud
• Risk Based Security /authentication Management
• Flash in the server (VFcache)
• All flash array (XtremIO)
• Flash vision for files
• Productization of analytics components
• Security Data Sciences
• Data Science activities PoC in various verticals
• Replication everywhere
• Virtual replication
• Cloud edition - infrastructure & service
• From block to file to object
• Cloud Based Authentication
• Cloud Based Replication
• Migration in Hybrid Cloud
Combination of creativity and quality, fast delivery
Internal Innovation Development
Key domain expertise mapped to EMC’s strategic technologies
External Innovation IntegrationVia M&A and Equity InvestmentsProven contribution
to EMC & RSA top line
Leveraging AcademiaTop talent and university programs
Israel COE Strategy:How we will accomplish our mission?
1
2
3
Key Strategies
Key Success Measures:How will we know we have succeeded?
Results Measures
•Return on Innovation (ROI²)•Freshness Index: Revenue from products launched in the past 3 years/total annual revenue•Over-exceed BUs targets•Areas of expertise – corp. leadership
Process Measures
•Number and type of ideas in the pipeline•budget dedicated to innovation•# of ideas submitted in the past x months•# of patent submissions•% of executives time spent on innovation
Organizational Vision (developed by 2nd tier COE managers)
COE is full of positive energy, aimed at excellence, business-driven innovation and constructive competition.
Teams combine talents who are innovative, willing to take calculated risks and comfortable working in ambiguity and experimentation, together with talents who are pragmatic and devoted to execution and quality delivery.
People work in a flexible team structure, allowing them to move from one team to another when required and interested.
Many forums and networks foster cross-pollination of ideas. Rewards & recognition plans are also team-based to encourage cooperation and collaboration.
Internal and external networks bring many business-driven and innovative ideas. We use the wisdom of these networks to select the best ideas. Once an idea makes it into the pipeline, we have fast decision-making processes to ensure fast development and delivery.
We celebrate successes and turn our failures into learning experiences. We invest in developing people knowledge and skills at all levels, with a particular focus on innovation
competencies and tools. Universities are seeking our cooperation and joint projects are monetized. People at the COE are happy, interested in what they do and having fun doing it. They bring their
friends to work with them and we have become an employer of choice in Israel. We have a strong reputation within EMC for our speedy response to important business needs and
gaps, thereby accelerating EMC’s revenues and profitability.
EnablersFuture Model
New positions: CTO, PMO, BAIntegrated G&A functions & BS
Budget
Role ModelingAccountability & Authority
Innovation Budget
Exposure & EngagementProcess, Metrics, MechanismsAuthority, Ownership, Budget
Culture strategy and championsEmployment branding strategy
Networking
Commitment to goals & metricsInformation Availability
Rewards budget
Structure allows for business-driven innovation together with quality delivery
& efficient operations
Hire and develop talent, ABD Innovation into the leadership agenda, remove barriers to innovation,
focus on quality delivery
Understand Business Needs/Gaps, leverage IL innovation to EMC $ scale, increase speed, develop
metrics & a review mechanism
ABD Innovation and quality delivery mindset ,inclusive sense of belongingness ,
branding and community relations
Effectiveness & Innovation measuresMechanism for review and closing gaps
Aligning rewards with performance
Israel COE Organizational Vision:How do we organize & manage ourselves for innovation
Organizational Structure
Leadership Mandate
Key Processes
Mindset & Skills
Incentives & Metrics
The Role of the COE Management Team(developed by the COE management team on August 31st, 2011 with Dr. Orit Menkes)
Set, communicate & evangelize strategy
Manage execution; Enable consistent & productive performance
Develop eco-system of internal and external productive relationships
Promote local product & employment brand of EMC/RSA
Create “one team” spirit to drive innovation
Strategize & Evangelize
Develop Eco-System
Implement Efficiently
PromoteBrand
Unite & Inspire