Download - High Point Park Our Neighborhood
![Page 1: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/1.jpg)
High Point Park Our Neighborhood
Team Member Program
Dawn Holmes HeinzEmeka Onwugbenu TepperAjinkya Ratnaparkhi HeinzPallavi Kumar HeinzMeera George Palackan
Heinz
![Page 2: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/2.jpg)
Imagine!
![Page 3: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/3.jpg)
Agenda•Product Concept
▫The Neighborhood
•Market & Competitor Analysis
•Triple Bottom Line Approach▫Financial▫Social▫Green
•Roadmap to Success
![Page 4: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/4.jpg)
Our Neighborhood 840 feet in the AirDesign• US Steel• Topography
Business• Buys Local• Affordable
Green• Water• Wind• Electricity
Community• School• Hiring • Exhibits
![Page 5: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/5.jpg)
Welcome to the Neighborhood
Functions in winter and summer
1 acreObservation Deck
Green SpacesRestaurant / BarConference Area
![Page 6: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/6.jpg)
Our Neighborhood Offers Multiple Amenities
Restaurants / Bar
Breathtaking Views
Office / Conference Room Accessibility
Green Space
![Page 7: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/7.jpg)
Unique Product in an Untapped Market
4.78MM
Restaurant
4.89MM
Total Market Volume= 6.26MM people
Ticket SaleTicket
Total Market Area
![Page 8: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/8.jpg)
Limited Competition Provides Unique Business Opportunity
•Mount WashingtonObservation Deck
•The Grand Concourse•Capital Grille•Ruths Steak House•Nakama Japanese Steak House
Restaurant
•David L. Lawrence convention centre•The Pittsburgh expomart•Carnegie Museum of Natural Art and history•The Grand Hall
Conference Hall
![Page 9: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/9.jpg)
Strategic Green Elements
Wind• Use passive
ventilation and shading
• Potential reinvestment in micro turbines
Water• Greywater
Recycling System
• Rain water Harvesting
LEED Certified• Gold standard
possible• Buy green
energy for electric needs
![Page 10: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/10.jpg)
Relatively Low Implementation CostSpace Amenities Hard Cost Soft Cost Contingenc
yTotal Cost
Interior
Restaurant / Bar $3,600,000 $4,140,000 $828,000 $4,968,000
Conference Rooms $8,800,000 $10,120,000 $2,024,000 $12,144,000
Exterior
Observation Deck $6,000,000 $6,900,000 $1,380,000 $8,280,000 Central Outdoor Space $840,000 $966,000 $193,200 $1,159,200
Green Space $1,400,000 $1,610,000 $322,000 $1,932,000
Wood Deck $3,300,000 $3,795,000 $759,000 $4,554,000
TOTAL $23,940,000 $3,591,000 $5,506,200 $33,037,200
Key Assumptions:1. Soft Cost is 7%2. 20% Contingency Cost3. Maintenance Cost is 30% of Gross
Revenue4. 20% of NOI saved as cash reserve5. 30% tax rate
![Page 11: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/11.jpg)
Multiple Revenue StreamsSources Avenue Annualized
TicketsPittsburghers $1.6 M
Tourist $7.8 M
Sub-Total $9.45 M
Restaurant and Bar
Leasable Space $2.1 MProfit Sharing @ 10% $0.7 M
Sub-Total $2.87 M
Conference Rooms
Rental Income $2.0 M
Sub-Total $2.0 M
Total $14.387M
Key Assumptions:1. $10 Ticket Price2. 70% Utilization of Conference3. $857 / Sq-ft for restaurant revenue4. 10% profit sharing5. 7% of Pittsburgh population6. 20% of Tourist population
Summary ValueCost $33.037
MAnnual Revenue
$14.387 M
Payback Period 9.5 Years
IRR 36%
![Page 12: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/12.jpg)
Healthy P&L StatementYear 2014 2015 2016 2017 2018 2019 2020 2021
Total Revenue $15,107,395
$15,862,765
$16,655,903
$17,488,699
$18,363,134
$ 19,281,290
$20,245,355
$21,257,622
Operating Cost $4,532,219 $4,758,830 $4,996,771 $5,246,610 $5,508,940
$ 5,784,387 $6,073,606 $6,377,287
Operating Income
$10,575,177
$11,103,936
$11,659,132
$12,242,089
$12,854,193
$ 13,496,903
$14,171,748
$14,880,336
EBITDA $10,575,177
$11,103,936
$11,659,132
$12,242,089
$12,854,193
$ 13,496,903
$14,171,748
$14,880,336
Depreciation $634,511 $666,236 $699,548 $734,525 $771,252 $ 809,814 $850,305 $892,820
Amortization $4,488,697 $4,488,697 $4,488,697 $4,488,697 $4,488,697
$ 4,488,697 $4,488,697 $4,488,697
EBIT $6,720,990 $7,281,475 $7,869,983 $8,487,917 $9,136,748
$ 9,818,020
$10,533,356
$11,284,459
Taxes $2,016,297 $2,184,442 $2,360,995 $2,546,375 $2,741,024
$ 2,945,406 $3,160,007 $3,385,338
Net Profit $4,704,693 $5,097,032 $5,508,988 $5,941,542 $6,395,724
$ 6,872,614 $7,373,349 $7,899,121
Cash Reserve $940,939 $969,167 $998,242 $1,028,189 $1,059,035 $ 1,090,806 $1,123,530 $1,157,236
Profit $3,763,755 $4,127,866 $4,510,747 $4,913,353 $5,336,689
$ 5,781,808 $6,249,819 $6,741,885
![Page 13: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/13.jpg)
Potential Sources of FundingURA – Urban Redevelopment Authority
Angel Investors and Private Equity Funds
Funding & Exemptions for Green Ventures
Guaranteed Contracts
![Page 14: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/14.jpg)
The economic cost structure is not significantly increased by ‘going green’
Reinvest Savings in Green Energy and Social Projects
![Page 15: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/15.jpg)
Social Benefits Reflective of Local ValuesRebrand
PITTSBURGH
Local Employment
Increase tourism
Support Local
Businesses
Free green project exhibit
Use sustainable
energy
Aid Pittsburgh PROMISE
![Page 16: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/16.jpg)
Quantifiable Social BenefitsBuying local: $24M construction$1M every year local food
Employing Welfare-to-work:90-100 restaurant30-40 conference4.5% job market tourism
In-kind donationsFree tickets to schoolsFree exhibition space
for children for green industry
![Page 17: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/17.jpg)
• Community• Environmental
groups• Hospitality
Industry• Green Industry
• Project Managers: ConstructionArchitects
• Expert/consultant: Green Building AllianceCity engineers Dicks ConstructionMarketing consult
• Workforce:Welfare to work
agencies• Raw Material:
local providers
• Funding
•Owners: US Steel TowerRestaurant ownerVendors
•Regulations: State and FederalCity ordinances
Regulate Resource
Public Intere
stKnowledg
e
Engaged and Dedicated Stakeholders
![Page 18: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/18.jpg)
Roadmap To Success
18
Due Diligence Construction LaunchFinalizing Concepts
Capital Building / Finance
Team Formation (Lawyers)
Permits & Control
Final Architectural
details / Blueprints
Raw Material Orders
Work Distribution
Implementing
Blueprints
LEED Certification
Interiors
Inspection
Marketing
Unveiling the Roof
2010 2011 2013 2014
![Page 19: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/19.jpg)
Imagine!
![Page 20: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/20.jpg)
Our Neighborhood Revitalized!Economic• Less than 10
Years Payback
Green• Gold LEED
Certified
Social• Job Creation &
Rebrands Pittsburgh
![Page 21: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/21.jpg)
Q&A SessionTeam MembersDawn Holmes – HeinzEmeka Onwugbenu – TepperAjinkya Ratnaparkhi – Heinz Pallavi Kumar – HeinzMeera George Palackan – Heinz
![Page 22: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/22.jpg)
Appendix
![Page 23: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/23.jpg)
Supplementary slide SWOT ANALYSIS
STRENGTHS 360 degree view
Large capacityComplemetarityGreen elements
WEAKNESSWeather at the altitude of 840 feetExpected high cost of construction
OPPORTUNITIESTourism
Adds to the uniqueness of Pittsburgh
Benefit to State Economy THREATSCompetition mainly to conference
rooms
SWOT
![Page 24: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/24.jpg)
Social EntrepreneurshipA business model to measure the triple
bottom linePartner network
Key activities
Key resources
Good or service
Customer relations
Distribution channels
Customer or market
Economic Cost structure Economic Revenue streams
Environmental Cost structure
Environmental Revenue streams
Social Cost structure Social Revenue
• Self sufficient from mostly un-related income• Success measured for each bottom line
![Page 25: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/25.jpg)
Assumptions Restaurant / Bar 12,000 Soft Cost is 7% of Construction Cost 15% Conference Rooms 32,000 Construction Contingency Cost 20% Sub-Total 44,000 Pittsburgh Population 23,64,000 Observation Deck 20,000 Annual Tourist 39,00,000 Central Outdoor Space 2,400 Ticket Price $10 Wood Deck 11,000 Annual Restaurant Revenue / Sq-ft $857 Sub-Total 33,400 Utilization of Conference Rooms 70%Building Maintanance Cost 30%Cash Reserve Percentage 20%Tax Rate 30%
Sq-Ft Rate ($/Sq-Ft) Hard Cost Soft Cost Sub-Total Contingency Total CostRestaurant / Bar 12,000 300$ 36,00,000$ -$ 36,00,000$ -$ 36,00,000$ Conference Rooms 32,000 300$ 96,00,000$ -$ 96,00,000$ -$ 96,00,000$ Sub-Total 44,000 1,32,00,000$ -$ 1,32,00,000$ -$ 1,32,00,000$ Observation Deck 20,000 300$ 60,00,000$ -$ 60,00,000$ -$ 60,00,000$ Central Outdoor Space 2,400 350$ 8,40,000$ -$ 8,40,000$ -$ 8,40,000$ Green Space 4,000 350$ 14,00,000$ -$ 14,00,000$ -$ 14,00,000$ Wood Deck 11,000 300$ 33,00,000$ -$ 33,00,000$ -$ 33,00,000$ Sub-Total 37,400 1,15,40,000$ -$ 1,15,40,000$ -$ 1,15,40,000$
TOTAL 81,400 2,47,40,000$ -$ 2,47,40,000$ -$ 2,47,40,000$
Interior Space
Exterior
Interior Space
Exterior
![Page 26: High Point Park Our Neighborhood](https://reader035.vdocument.in/reader035/viewer/2022062521/568168bb550346895ddfa90d/html5/thumbnails/26.jpg)
Total population 23,64,622Above $50000 37.3Tourists 3900000Population to whom this facility is affordable 882004.006
Total 62,64,622Expected 4782004.006Not expected 14,82,618
Ticket sale
Total population 23,64,62242% willing to pay above $10Poplulation expected 993141.24Tourists 3900000
expected ticket sale 4893141.24total ( tourists +total population) 6264622Not expected 1371480.76