Download - Hippie 2.0 - Getting Rich by doing Good
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Pepijn (Pepe) VelingIncae Business School Sept 2013
Hippie 2.0Getting rich by doing good
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Traditional view
-“You make money? then pay back by doing something good for the world!!”
“I want too but (..) that costs money!!”-
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Let´s be honest
Most companies don´t want to do something good if it costs them
MONEY
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Hippie 2.0
Hey! You can actually MAKE MONEY by doing GOOD!!
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Hippie 2.0Getting Rich by doing Good*
*Nothing like greenwashing
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Today
challenge
5 examples
chat What do you think?
Do you know an existing example or have a new business idea?
Can we do it in Latin America?
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1 2
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1
Coffee pulp Pectine
Convert coffee waste into a valuable product
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2
Banana tree trunks Pallets
Convert banana waste into a valuable product
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3
Reduce emissionsIncrease social interaction
Save on gasolineIncrease productivity
Share rides between employees of same organization
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4
Designed for both the poor and the rich
Sold above market price to the rich that allows
profit and free provision to the poor
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Big companies (can) do it too
but need our help
5
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Chat
What do you think?
Do you know an example or have a new business idea?
Can we do it in Latin America?