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Hire Me:Strategies for
Being Recruited Through Social
MediaOct 3, 2015
Dr. Mary Beth [email protected]
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Is this how you use LinkedIn?
Source: Powersiteblog.com
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WHAT DO SOCIAL NETWORKS DO?
Social networks provide context to content.
Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.
These “Brand Evangelists” become the people employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor Strategists, 2009
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Set Goals
Bio
Recommend
Join Groups
Measure
The Social Media Job Search Cycle
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• inspire • promote
• connect• educate
measure profile
recommend
join groups
Social Media Job Searching Model
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Reading list
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Social media changes average people into “experts.”
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Fall 2014
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Spring 2015
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Fall 2015
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www.Guardian.co.uk
Souce: The Netsize guide, from class materials
Small group discussions: ideas on social media tools
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What am I doing with Social Networking? Searching for a job Adding Content to social Receive feedback Researching companies Finding gaps Learning about business Challenging myself to
improve skills
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POSITIONS: ALL TYPES OF ORGANIZATIONS SEEKING SKILLED MARKETERS
Social Media Integration Producer Social Media Marketing Manager Community Manager Social Media Consultant Mobile Marketing Sales Customer Service CRM Specialist Content Writer/Producer Analysts Entrepreneurs
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MBA MARKETING CONCENTRATIONS
MARKETING 620 Consumer Behavior 631 Global Marketing 634 Market Research 660 NEW: Strategic
Marketing Simulation
MOBILE MKT/SOCIAL MEDIA 651 Mobile Marketing 652 Adv. Mobile MKT Strategy 653 Social Media 654 Adv. Social Media for MKT 655 Mobile MKT SocialMedia
Proj. This is where you build your actual mobile/social plan and present it! (capstone course)
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Next Steps
• Research a well developed profile/bio• Set goals• Consider what jobs are posted• Set up or improve profile• Make connections• Get recommended• Join Groups• Add content• Research topics of interest• Make more connections• Measure results• Set new goals
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CONTACT
E-mail: [email protected] Twitter feeds: @marybethmccabe,
@solarmarketing, @thinkfuller, @drtravelbest @sunmarketing
Admin. groups, California Solar Marketing, National University School of Business and Management, Social Media and Mobile Marketing Professionals
YouTube: sunmarketingvideos, mobilemarketing
Blogs: mobilemarketingsocialmedia.com marybethmccabes weblog, Dr. Mary Travelbest, Sun Marketing Solar
Mobile: 858 488 2867