Download - Hisham Branded
HishamAbdou
Facts about the brand
Brand name: Hisham Mohamed AbdouYear of birth: 1981Sign: VirgoFather: Mohamed Abdou (Engineer) Mother: Soheir Abdelrahman (HR Manager)
Personal:
I am highly interested in traveling the world, meeting new people everyday and knowing more about different cultures. I enjoy living a fast paced life and I live by the saying “Work hard play hard” which is why I am also driven in my daily life by a sense of daily accomplishment.I am always excited about working-out and driving sports cars.
Brand Identity
Athletic
Outgoing
Insightful
Instinctive
Smart
Determined
Personal Statement
Motto: “where there is a will there is a way”
As a professional marketer I rely on two main aspects for success. A strong will and a smart approach taking
everything that comes my way as an opportunity for success
Brand Attributes in common with the new BMW coupe
Productive, Ambitious, Energetic,
smart, & Creative
Brand Strengths
Confident
Articulate
Positive Attitude
Brand Personality
Role model:
My parents
My father has fought so hard throughout his life. He has faced so many disappointments and he never gave up. He continues to live on till this day with his disappointments but never quits.
My mother continues to invest all her money in me because she believes in me. She is living proof to the saying “behind every successful man is a woman”.
Brand Pillars
Credibility
- Passionate marketer, I would do it everyday for the rest of my life.
- Understanding both perspectives of clients and agencies.
- Diversified work experience in marketing e.g. PR, advertising and Corporate Communications.
- Achievements: - BA in Political Science & Mass Communication from top University in Egypt (AUC).- Certified Marketer from the UK. - MBA in marketing from one of the top
business schools in the Netherlands.
Brand Pillars (cont’d)
Project Management
- Getting a project done is like having an intense workout, you don’t leave until it is done.
- I do my job with the same passion that I use for my workouts.
- Thinking out of the box is manifested by my positive attitude and in seeing everything as a window of opportunity and all negative events as potential for growth.
Brand Pillars (cont’d)
Networking
- Everyone has ideas that are worth listening to
- Engaging in stuff that push me out of my comfort zone have
always been the most beneficial in getting to know people and having a good time.
- Knowledge and contacts are essential to my career development.
Brand Pillars (cont’d)
Track Record
- Launch of the brand Credit Agricole in Egypt (Calyon Bank).
- Launch of the first news internet portal in Egypt known
as Noozz.com.
- Introducing the first Pan African award for journalistic excellence known as Siemens Profile Awards.
- Establishing the first American Football Club in
Egypt
Brand Pillars (cont’d)
Uniqueness
- Known amongst my professors to “think like a scholar”.
- My most favorite classes in high school and university
were marketing and Business.
- I am into healthy competition “practice makes perfect”
Brand Pillars (cont’d)
Brand reputation
- Capability to convince people with my point of
view and sell my ideas.
- People insight and understanding of personalities.
- Known to give good presentations and was chosen by peers to present our work in my MBA.
- An eye on details & quality.
Brand Strategy
Brand Definition
“Hisham Abdou, an ambitious man with a dream”
Brand Strategy
SWOT Analysis
Strengths Opportunities - Strong academic background - Job opportunity w/ Adabisc - Work experience - Opportunities for professional - Multicultural exposure growth in Qatar, UAE, Egypt - Experience in multinational co. - Improving my French - Language skills - Working for ADabisc
Weaknesses Threats - Financial Crisis - No concrete job offers
- Financial Crisis
Brand Strategy
Brand Perception by others
“Movie star”
Well dressed / “looking good”
Insightful about people
Helpful
Confident
Brand Strategy
Strengthening the brand
New ways to establish new contacts
Utilize social media e.g. LinkedIn and a website
Selective with new contacts
Brand Strategy
Brand Identity System
The brand would express the following:
- Success- Healthy lifestyle - Trendy and up-to-date fashion - Outgoing
Brand Strategy
Integrated MarketingStrategy
Use of social media e.g. Facebook, LinkedIn and msn to connect with the target audience. Create an interactive fan base for ADabisc fans
Reinforce the brand through direct interactive efforts with the target audience based on face to face conversations to promote the brand
Forward e-mails help sustain contacts with the target audience
Establish my own website and invite people to engage in it and promote sports topics and other activities e.g. Tiesto party in Qatar
Brand Strategy
Tracking System & evaluation
Monitoring the interaction on the website and number of visitors
Track frequency of visits and/or comments on my photos on Facebook
Thank You