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Still Confused? A Conversation about Copyright, Fair Use & Remix Culture
By Joyce Valenza and Renee Hobbs
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PEER-TO-PEER FILE SHARING
Why creative people value copyright law
How various licensing schemes like Creative Commons work
When you (and your students) can use copyrighted materials without payment or permission under some circumstances
How codes of best practice help people become more confident in understanding and using the doctrine of fair use
How the law adapts to changes in society and changes in technology
Goals for Today’s SessionGoals for Today’s Session
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PEER-TO-PEER FILE SHARING
Why do creative people value copyright law?
A ConversationA Conversation
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To promote creativity, innovation and the spread of knowledge
Article 1 Section 8U.S. Constitution
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Use and share
Copy
Modify & Repurpose
Excerpt & Quote From
Distribute
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Restrict
Limit
Charge high fees
Discourage use
Use scare tactics
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See no Evil Close the Door Hyper-Comply
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NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES AND EDUCATIONAL GROUPS
Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions
Fair Use Guidelines for Educational Multimedia
Guidelines for the Educational Use of Music
Educational Use Guidelines are Confusing!
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The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts”
--Kenneth Crews, 2001
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withaccurate knowledge
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LOVE HATE
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Copyright law enables people to control the creative works
they produce
LOVE HATE
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The Copyright Act grants five rights to a copyright owner:
1. the right to reproduce the copyrighted work;
2. the right to prepare derivative works based upon the work;
3. the right to distribute copies of the work to the public;
4. the right to perform the copyrighted work publicly; and
5. the right to display the copyrighted work publicly.
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Violating Copyright Can Be ExpensiveThe Copyright holder may receive statutory damages for all
infringements involved in the action… not less than $750 or more than $30,000 as the court considers just. [...]
When infringement was committed willfully, the court in its discretion may increase the award of statutory damages to a sum of not more
than $150,000."
Violating Copyright Can Be ExpensiveThe Copyright holder may receive statutory damages for all
infringements involved in the action… not less than $750 or more than $30,000 as the court considers just. [...]
When infringement was committed willfully, the court in its discretion may increase the award of statutory damages to a sum of not more
than $150,000."
LOVE HATE
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PEER-TO-PEER FILE SHARING
Why do creative people value copyright law?
How do various licensing schemes like Creative Commons work?
A ConversationA Conversation
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http://www.youtube.com/watch?v=1DKm96Ftfko&feature=player_embedded
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http://search.creativecommons.org
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http://copyrightfriendly.wikispaces.com/
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http://only2clicks.com/pages/joycevalenza/343504
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http://www.flickr.com/creativecommons/
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ttp://flickrcc.bluemountains.net
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http://wylio.com
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http://compfight.com/
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http://www.zoo-m.com/flickr-storm/
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http://creativecommons.org/choose/
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Oliver, Tony. “Sioux Woman and her Child.” 1 Jun. 2007. Flickr. 30 Mar. 2010.<http://www.flickr.com/photos/48806909@N00/525348256>.
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“Pocahontas.” n.d. Disney.com. 30 Mar. 2011.<http://disney.go.com/princess/index.html#/pocahontas/>
“Lone Ranger. IMDB.com. 30 Mar. 2011.<http://www.imdb.com/title/tt0041038/>.
“indians from Peter Pan.”21 Jan. 2008. Nine Most Racist Disney Cartoons.
30 Mar. 2011. <http://www.cracked.com/article_15833_the-9-most-racist-disney-characters.html>.
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PEER-TO-PEER FILE SHARING
Why do creative people value copyright law?
How do various licensing schemes like Creative Commons work?
When can you use copyrighted materials without payment or permission?
A ConversationA Conversation
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EVERYTHING IS COPYRIGHTED
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EVERYTHING IS COPYRIGHTED
…BUT THERE ARE EXEMPTIONS
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--Section 107Copyright Act of 1976
For purposes such as criticism, comment,
news reporting, teaching (including multiple copies for classroom use),
scholarship or research
For purposes such as criticism, comment,
news reporting, teaching (including multiple copies for classroom use),
scholarship or research
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“It not only allows but encourages socially beneficial uses of copyrighted works such as teaching, learning, and scholarship. Without fair use, those beneficial uses— quoting from copyrighted works, providing multiple copies to students in class, creating new knowledge based on previously published knowledge—would be infringements. Fair use is the means for assuring a robust and vigorous exchange of copyrighted information.”
--Carrie Russell, American Library Association
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Judges are more likely to rule that a particular use of copyrighted materials
Is a fair use when the social benefits of the unauthorized use outweigh the private costs to the copyright holder
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Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)
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An Example of Transformative Use
The purpose of the original: To generate publicity for a concert.
The purpose of the new work: To document and illustrate the concert events in historical context.
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Fair Use Music Video http://www.youtube.com/watch?v=o1XaCBf8PJ8&feature=player_embedded#at=14
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USING COPYRIGHTED MATERIALCHOICES FOR THE CREATIVE INDIVIDUAL
PAY A LICENSE FEE Ask Permission
CLAIM FAIR USEJust Use it
DON’T USE IT
SELECT PUBLIC DOMAIN, ROYALTY-FREE or CREATIVE COMMONS LICENSED CONTENT
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. CASE 1. Someone uses an image of John Lennon in a class assignment when discussing how musicians share their political beliefs with their fans.
CASE 2. Someone uses an image of John Lennon on the cover of the high school literary magazine.
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.
CASE 1. Someone uses “Little Mermaid” image in a personal blog writing about childhood memories.
CASE 2. Someone uses a “Little Mermaid” image in online fan fiction about the sexual adventures of Ariel.
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PEER-TO-PEER FILE SHARING
Why do creative people value copyright law?
How do various licensing schemes like Creative Commons work?
When can you use copyrighted materials without payment or permission?
How do codes of best practice build people’s confidence in applying fair use to their practice?
A ConversationA Conversation
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Supported by a grant from the John D. and Catherine T MacArthur Foundation
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Educators can:
1. make copies of newspaper articles, TV shows, and other copyrighted works and use them and keep them for educational use
2. create curriculum materials and scholarship with copyrighted materials embedded
3. share, sell and distribute curriculum materials with copyrighted materials embedded
Learners can:
4. use copyrighted works in creating new material
5. distribute their works digitally if they meet the transformativeness standard
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Organizations Supporting the Code of Best Practices
Action Coalition for Media Education (ACME)
National Association for Media Literacy Education (NAMLE)
National Council of Teachers Of English (NCTE)
Visual Studies DivisionInternational Communication
Association (ICA)
Association of College and Research Libraries (ACRL)
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National Council of Teachers of English (NCTE) has adopted the “Code of Best Practices in Fair Use for Media Literacy Education” as its official policy on fair use
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PEER-TO-PEER FILE SHARING
Why do creative people value copyright law?
How do various licensing schemes like Creative Commons work?
When can you use copyrighted materials without payment or permission?
How do codes of best practice build people’s confidence in applying fair use to their practice?
How does copyright law adapt to changes in technology and changes in society?
A ConversationA Conversation
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http://www.youtube.com/watch?v=j3jovQ4eKqE&feature=player_embedded
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1.RIPPING. Criminalizes the use of technology, devices, or services intended to circumvent digital rights management (DRM) software that controls access to copyrighted works. 2.ONLINE TAKEDOWNS. Protects Internet Service Providers against copyright liability if they promptly block access to allegedly infringing material (or remove such material from their systems) if notified by copyright holder; offers a counter-notification provision if use is exempted under fair use
Digital Millennium Copyright Act of 1998
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http://www.youtube.com/watch?v=whOvCQmjIWI&feature=player_embedded
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The Results of our Advocacy
Users may unlock DVDs protected by the Content Scrambling System when circumvention is for the purpose of criticism or comment using short sections, for educational, documentary or non-profit use.
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PEER-TO-PEER FILE SHARING
Why creative people value copyright law
How various licensing schemes like Creative Commons work
When you (and your students) can use copyrighted materials without payment or permission under some circumstances
How codes of best practice help people become more confident in understanding and using the doctrine of fair use
How the law adapts to changes in society and changes in technology
Goals for Today’s SessionGoals for Today’s Session
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SHARE THE GOOD NEWS! SHARE THE GOOD NEWS!
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http://mediaeducationlab.com/copyright
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Joyce Kasman ValenzaSpringfield Township High SchoolEmail: [email protected]: http://springfieldlibrary.wikispaces.com/http://blog.schoollibraryjournal.com/neverendingsearch/
Twitter: @joycevalenza
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http://mediaeducationlab.com/copyright
Renee HobbsTemple UniversityMedia Education LabSchool of Communications and TheaterPhiladelphia PA
Email: [email protected]: (215) 204-3255Twitter: reneehobbs