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AcceleronTaking your business to the next level
Aaron Dao| Anthony Shen | Shafa Habib | Zach Mabe
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EXECUTIVE SUMMARY
Country Analysis
• Top choices• Primary characteristics
Resource Allocation
• BRIC Diversification• Evaluation
Strategies & Risks
• Short-term• Long-term
R&D
• Next-generation technology• Viewing experience
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EVALUATION CRITERIA
Economic Situation
International Business Policies
Movie Culture
Market Capacity
B R I C
2.6 4.4 2 4
Scre e n s p e r 2 0 0 , 0 0 0 P e o p l e
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EVALUATION MATRIX
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Brazil Russia India China
Economic Situation
International Business Policies
Movie Culture
Market Capacity
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Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
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EVALUATION MATRIX
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Brazil Russia India China
Economic Situation
International Business Policies
Movie Culture
Market Capacity
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Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
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EVALUATION MATRIX
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Brazil Russia India China
Economic Situation
International Business Policies
Movie Culture
Market Capacity
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EVALUATION MATRIX
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Brazil Russia India China
Economic Situation
International Business Policies
Movie Culture
Market Capacity
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BRIC DIVERSIFICATION
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
30%
20%40%
10%
BRAZIL
CHINA
INDIA
RUSSIA
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$284.76
$44.82
$78.33
$76.25
FINANCIAL ANALYSIS
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
BRAZIL
CHINA
IN-DIA
RUS-SIA
In millions
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SWOT
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
S W
O T
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
BRAZIL CHINA
TARGET MARKET Families Middle-class and above
POSITIONING Family event Classy outing
MARKETING STRATEGY Aggressive social media campaign
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
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SHORT-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Brazil China
Distribution 20% 80%
Target Social Media Impressions per Day (millions) 36.53 7.31 29.22
CPM $
0.75
Projected cost per day (thousands) $
27.40 $
5.48 $
21.92
Social Media Impressions per Year (Billions) 13.33 2.67 10.67
Projected cost per year (millions) $
10 $
2 $
8
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LONG-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
IMAX MAGIC
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LONG-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
IN-DIA20%
BRAZIL30%
RUSSIA10%
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LONG-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
IN-DIA20%
BRAZIL30%
RUSSIA10%
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LONG-TERM STRATEGY
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
CHINA40%
IN-DIA20%
BRAZIL30%
RUSSIA10%
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R&D RECOMMENDATIONS
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Laser projection
Experience enhancement
Reducing operating costs
Creating IMAX Magic
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EXPERIENCE ENHANCEMENT
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Laser projection
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REDUCED OPERATING COSTS
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Laser projection
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IMAX MAGIC
Country Analysis Resource Allocation Strategies&Risks R&D Recommendation
Laser projection
Power Distance Individualism Masculinity Uncertainty Avoidance
Long Term Orientation
Indulgence0
10
20
30
40
50
60
70
80
90
100
China Brazil US
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RESOURCE ALLOCATION
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IMPLEMENTATION STRATEGIES
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RESEARCH
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APPENDIXCOUNTRY ANALYSIS
FINANCIALS POLITICS MISC.
Brazil Income before taxes
Ease of doing business
Competition
Russia Purchasing power per city
Political Stability
Target market
India Control of corruption
Market saturation
China Voice and accountability
Social media marketing
Cultural analysis
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CULTURAL ANALYSIS
Laser projection
Power Distance Individualism Masculinity Uncertainty Avoidance
Long Term Orientation
Indulgence0
10
20
30
40
50
60
70
80
90
100
China Brazil US Russia India
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INCOME BEFORE TAXES
2014 2016 2018 2020 2022 2024 2026 $(20.00)
$(10.00)
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
Brazil Income before Taxes 2015-2025
Year
Inco
me
befo
re ta
xes
(mill
ions
)
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INCOME BEFORE TAXES
2014 2016 2018 2020 2022 2024 2026
$(5.00)
$-
$5.00
$10.00
$15.00
$20.00
Russia Income before Taxes 2015-2025
Year
Inco
me
befo
re ta
xes
(mill
ions
)
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INCOME BEFORE TAXES
2014 2016 2018 2020 2022 2024 2026
$(10.00)
$(5.00)
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
India Income before Taxes 2015-2025
Year
Inco
me
befo
re ta
xes
(mill
ions
)
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INCOME BEFORE TAXES
2014 2016 2018 2020 2022 2024 2026
$(15.00)
$(10.00)
$(5.00)
$-
$5.00
$10.00
$15.00
$20.00
$25.00
China Income before Taxes 2015-2025
Year
Inco
me
befo
re ta
xes
(mill
ions
)
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BRAZIL
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BRAZIL: ECONOMIC SITUATION
Strong economy, but based on commodities
Movie industry is not controlled
the state
80% of population is middle class
87% urban population
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BRAZIL: INTERNATIONAL BUSINESS POLITICS
Highly protectionist of state economy
High ease of doing business
High political stability
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BRAZIL: MOVIE CULTURE
High indulgence83% of movie
market share is from Hollywood
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BRAZIL: MARKET CAPACITY
Small amount of existing IMAX
screens
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Russia
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RUSSIA: ECONOMIC SITUATION
Weakened economy due to
sanctions
Highly reliant on commodity prices
Shrinking population
75% of population are middle and
upper class
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RUSSIA: INTERNATIONAL BUSINESS POLITICS
Current economic sanctions
Low political stability
Low control of corruption
Wish to restrict Hollywood
movies imported
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RUSSIA: MOVIE CULTURE
High indulgence83% of movie
market share is from Hollywood
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RUSSIA: MARKET CAPACITY
Moderate amount of existing IMAX
screens
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India
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INDIA: ECONOMIC SITUATION
Worsening public finances
Over half of population is lower
class and uneducated
Currently, only 17% of population is middle class or
higher
40% urban population by 2020
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INDIA: INTERNATIONAL BUSINESS POLICIES
Low ease of doing
business
Low political stability
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INDIA: MOVIE CULTURE
High indulgence83% of movie
market share is from Hollywood
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INDIA: MARKET CAPACITY
Extremely low amount of existing
IMAX screens
Extremely low amount of existing
screens
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CHINA
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CHINA: ECONOMIC SITUATION
2nd largest economy
Most purchasing power within
BRIC countries
60% urban population
Significant middle and upper class
increase
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CHINA: INTERNATIONAL BUSINESS POLICIES
Low chance of economic sanctions
Trade partners with the
United States
High ease of doing business
Don’t restrict United States
imports
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CHINA: MOVIE CULTURE
50% movie market share is from Hollywood
Leading movie industry growth
engine
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CHINA: MARKET CAPACITY
Large amount of existing
screens
High number of existing
IMAX screens
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POLITICAL STABILITY
Brazil Russia India China0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
Political Stability by BRIC
Gov
erna
nce
Indi
cato
r (%
)
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EASE OF DOING BUSINESS
Brazil Russia India China0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Ease of Doing Business by BRIC
Gov
erna
nce
Indi
cato
rs (%
)
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CONTROL OF CORRUPTION
Brazil Russia India China0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Control of Corruption by BRIC
Gov
erna
nce
Indi
cato
r (%
)
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VOICE AND ACCOUNTABILITY
Brazil Russia India China0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Voice and Accountability
Gov
erna
nce
Indi
cato
r (%
)
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PURCHASING POWER
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
BRAZIL RUSSIA INDIA CHINA $-
$10,000,000,000
$20,000,000,000
$30,000,000,000
$40,000,000,000
$50,000,000,000
$60,000,000,000
$70,000,000,000
$80,000,000,000
Purchasing Power per City by BRIC 2013, 2020
PURCHASING POWER PER CITY 2013 PURCHASING POWER PER CITY 2020
Purc
hasi
ng p
ower
($)
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COMPETITION
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
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COMPETITION
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
EXHIBITOR-BRANDED PREMIUM LARGE FORMAT SCREENS, BY REGION
Region PLF Screens
North America 686 49%
Asia Pacific 378 27%
Central and South America 224 16%
Western Europe 70 5%
Eastern Europe 28 2%
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TARGET MARKET
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Urban Population, 2013: 87%
TARGET MARKET: BRAZIL
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TARGET MARKET: BRAZIL
Middle Class Size, 2013: ≈80%
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TARGET MARKET: CHINA
Urban Population > Rural
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TARGET MARKET: CHINA
Middle Class Size, 2013: 422 million
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TARGET MARKET
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
Brazil China India Russia0%
20%
40%
60%
80%
100%
120%
Projected Middle Class Growth 2013-2020 BRICs
Proj
ecte
d M
iddl
e Cl
ass
Popu
latio
n gr
owth
(%
)
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MARKET SATURATION
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
CHINA BRAZIL INDIA RUSSIA UNITED STATES0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Total number of movie screens by BRIC 2013
Num
ber o
f mov
ie s
cree
ns
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MARKET SATURATION
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
CHINA BRAZIL INDIA RUSSIA UNITED STATES0
5
10
15
20
25
30
Movie screens per capita 2013
Mov
ie s
cree
ns p
er c
apita
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SOCIAL MEDIA MARKETING
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SOCIAL MEDIA MARKETING: BRAZIL
2nd place, behind the U.S., in time spent on social media.
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SOCIAL MEDIA MARKETING: BRAZIL
CHINA40%
INDIA20%BRAZIL
30%
RUSSIA10%
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SOCIAL MEDIA MARKETING: BRAZIL
2nd place, behind the U.S., in time spent on social media.
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SOCIAL MEDIA MARKETING: BRAZIL
Interaction
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SOCIAL MEDIA MARKETING: BRAZIL
Entertainment
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SOCIAL MEDIA MARKETING: CHINA
World’s most active social media environment.
300 million active users.
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SOCIAL MEDIA MARKETING: CHINA
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SOCIAL MEDIA MARKETING: CHINA
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SOCIAL MEDIA MARKETING: CHINA
Platform: Qzone
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SOCIAL MEDIA MARKETING: CHINA
Personalization
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SOCIAL MEDIA MARKETING: CHINA
Presence