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ISTANTANEA SULL’ITALIA
alberto dal sasso
FOOD & DIGITAL ADVERTISING
Iab seminar 12 maggio 2015
![Page 2: Home | Iab Italia - FOOD & DIGITAL ADVERTISING...Mobile Fonte: Nielsen Digital Survey 2015 +14,8 % +1,1 % rietary. @adalsasso 9 THE NEW YORKER rietary.. 10 10 Grazie! Iab seminar 12](https://reader033.vdocument.in/reader033/viewer/2022053011/5f0e56787e708231d43ec1dc/html5/thumbnails/2.jpg)
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46,4%
4,5%15,5%
2,5%0,3%
26,5%
4,4% TV
Radio
Stampa
Out of Home
Cinema
Digital
Direct Mail
PUBBLICITA’ NEL 2015 - I MEZZI
(*)
Digitale 2.104 M €
Mercato totale 7.912 M €
Fonte: Nielsen Digital Survey 2015 e Stima AdEx del mercato pubblicitario (tutte le tipologie pubblicitarie)
+1.7 pti
![Page 3: Home | Iab Italia - FOOD & DIGITAL ADVERTISING...Mobile Fonte: Nielsen Digital Survey 2015 +14,8 % +1,1 % rietary. @adalsasso 9 THE NEW YORKER rietary.. 10 10 Grazie! Iab seminar 12](https://reader033.vdocument.in/reader033/viewer/2022053011/5f0e56787e708231d43ec1dc/html5/thumbnails/3.jpg)
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-8
7,3
45,7
13,6
8,4
17,0%
10,7%
34,3%
7,3%
30,6%
Video
Social media
Search
Classified/Directories
Display
FOCUS - 2015
Quota investimenti pubblicitari sul totale
digital
2.104 M€26,5%
Fonte: Nielsen Digital Survey 2015 – 2015 vs 2014
-2.3 pti
-1.3 pti
-0.3 pti
+2.8 pti
+1.1 pti
Totale digital
crescite %
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80,8%
2,5%
4,9%
10,1% 1,7%Televisione
Radio
Stampa
Digital
Altro
MEDIA MIX NEL FOOD
Digital € 117 mio
Fonte: Nielsen Digital Survey 2015 e Stima AdEx del mercato pubblicitario 2015
![Page 5: Home | Iab Italia - FOOD & DIGITAL ADVERTISING...Mobile Fonte: Nielsen Digital Survey 2015 +14,8 % +1,1 % rietary. @adalsasso 9 THE NEW YORKER rietary.. 10 10 Grazie! Iab seminar 12](https://reader033.vdocument.in/reader033/viewer/2022053011/5f0e56787e708231d43ec1dc/html5/thumbnails/5.jpg)
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MIX DIGITAL PER FOOD vs MACROSETTORE e MERCATOValori percentuali
19
26
17
12
9
11
37
24
34
2
2
7
30
38
31
Food
Largo Consumo
Mercato
Video Social media Search Classified/Directories Display
Fonte: Nielsen Digital Survey 2015
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5%
90%
5%
IL SOCIAL NEL FOOD
9%
86%
5% Twitter
Altri Social Media
Totale mercato Settore Food
Fonte: Nielsen Digital Survey 2015
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25%
75%
9%
91%
IL MOBILE NEL FOOD
Totale mercato Settore Food
Quota investimento in Mobile
Fonte: Nielsen Digital Survey 2015
+14,8 % +1,1 %
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9@adalsasso
THE NEW YORKER
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Grazie!
Iab seminar 12 maggio 2015