Download - Honda Strategy
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Welcome to Honda Ltd.,
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Outline
• Introduction• Five levels of strategy• Decision maker• The six external environments• Global challenges• Analyze the firm’s structure• Organizational process• Social responsibility• Managing people• Evaluations and controls• Conclusion• References
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The Power of Dream
• Soichiro Honda (1906-1992) was Japanese engineer and industrialist, and founder of Honda Co.,Ltd.
• In 1937, Honda began producing piston rings-used in motorcycles.
• In 1948, Honda stared producing complete motorcycles.
• In 1949, Takeo Fujisawa joined the Honda ( one of the most person lead to Honda’s success )
• In 1968, Launching the Honda 1300-Honda’s first small car.
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Describe the firm today
• 4 main segments following:– Motorcycle business
– Automobile business
– Financial service business
– Power product and other business
• More than 167.231 associates in the Global scale.
• Stand the largest motorcycle manufacturer and the 7th automobile manufacturer in the world.
• On the march, 2008, Honda was ranked as the best car in US by Consumer Reports.
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The five levels of strategy
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Enterprise Strategy
• The Mission Statement of Honda is try to maintain a global point of view, with the dedication to supply the highest quality products at a reasonable price for worldwidecustomer satisfaction. Moreover, taking new challenges with the pursuit of Initiative, Technology and Quality, Honda is pursuing their 2010 Vision: Striving to be a company society wants to exist through creating new value, globalization, and commitment for the future.
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Corporate Strategy
• Automobile Industry– Superior Fuel economy– Optimum safety– Driving Pleasure– World wide
• Motorcycle Industry– Build product close to customer– 28 plant, 21 countries, R&D 6 countries
• Power Business– First business of Honda– Expanded– 11 plant, 9 countries, sold 156 countries, used by 5.5M people– ASIMO – Honda jet
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Business Strategy
• R&D System
– Approach:
• Durability
• Reliability
• Focus Foundation
– Dimensions:
• Economical
• Environmental
• Social Issues
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Business Strategy
• Globalization Characteristic
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Business Strategy
• “The Joy of Selling” - Dealership– Create inspiring experience for its customers
– Response to changing value
– Increasingly complicated needs of customers
– => Improve customer relations • Friendly and attentive sales
• Responsive service support
• Thorough maintenance and repair
– => “Life with Honda”
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Operational Strategy
• Divide 6 administrative regional group
• Pursue independence of local management and sales operations
• Operate under conduct guidelines => keep evaluating and risk managing
• High level of transparency
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Individual Strategy
• “The Three Joy”
– The Joy of buying
– The Joy of Selling
• Not only relationship
• But feel pride by positive relationship
– The Joy of Producing
• Pride in exceeding the customer expectation
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Organizational Process– Organization culture
– Innovation Management
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Respects for the Individual and The Three Joys
Organization culture
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Organization culture
• “Respects for the Individual”
• “The Three Joys”
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“Respects for the Individual”
• Initiative: Encouraging creative thinking
• Equality: Fairly treating.
• Trust: Good relationship between employees
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“The Three Joys”
• The Joy of Buying
• The Joy of Selling
• The Joy of Producing
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Innovation Management
• Developing new technologies of manufacturing system
• Building environmentally responsible and people-friendly plants.
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Managing People
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Managing people
• Environmental training
• Ensuring diversity in employment
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Environmental training
• Part of Honda’s training curriculum
• Deepen associates’ understanding about Honda’s policy toward environmental
• Training programs are continuously provided to associates
• Promote activities focusing on energy and resource conservation and recycling
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Ensuring diversity in employment
• Provide human rights education, based on Honda’s principal of respect for individual
• Opendoor employment policy, hiring based on individual merit
• Employ people with disabilities
• Reemploy retirees, create opportunities for those who reach the retirement age of 60