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Welcome to #HootBreakfast
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800+of the Fortune 1000
Our customers
13M+Users worldwide
2,500+Enterprise customers
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Jaime SteinCustomer Success Executive
@jaimestein
@hootsuite
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Digital Transformation
The alignment of business to customers at every touchpoint in their digital journey.
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We’re in an era of
unimagined disruption
Source: ‘Digital Transformation’ Report, Altimeter
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Social
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Real-time
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Mobile
2013
2005
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Technological disruptionis fueling a fundamental
cultural shift
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4.3B
email accounts5.4B social media accounts
Remember 1999?
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Baby boomers
Millennials
2011 workforce tipping
point
2026born in an era
of social
Driven by digital natives
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Photo credit: KB Photography Blog
Remember these?
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60%of people who complain
on Twitter expect a response
within an hour
Source: Twitter
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Social Media is now the
second channel of choicefor college information
Source: Ruffalo Noel Levitz Study, 2015
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“More than five million high net worth North Americans are likely to use social media
to assist with financial decision-making”
-Forbes
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64% of government bodies cite citizen demands as
the primary driver of digital transformation
Source: Digital Transformation in Gov, Deloitte 2015
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“41% of people said social media would affect their choice of a specific
doctor, hospital or medical facility”
Source: Demi & Cooper Advertising
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The social customer journey
EngagementAwareness AcquisitionEvaluation Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
+169% YOY
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Awareness Evaluation Acquisition Engagement Advocacy
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Competitive advantage
Improved customer journey
Increased efficiency
Digital Transformation is the key to winning
Modernized company vision
Empowered workforce
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Your employees are your
Secret Weapon
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Employee advocacy enables organizations to
leverage their employees in promoting the company’s message.
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“Advocate content and interactions are more valuable; buyers see them as authentic
validation, not paid promotion.”
- Forrester, September 2015
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Fortune 500 Brand vs. Employee Reach
Brand
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Brand
~10
Average # of accounts
~10
Fortune 500 Brand vs. Employee Reach
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Brand
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
X
Fortune 500 Brand vs. Employee Reach
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Brand
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
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Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
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Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
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Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
11Average friends/account
25Average
followers/account
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079Est. reach of Brand
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Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
11Average friends/account
25Average
followers/account
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079Est. reach of Brand
22,236,000Est. reach of Entire
Workforce
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The cost of those 22M impressions would be approximately $33,000.
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Are you ready for Digital Transformation?
C-Suite Marketing Selling Employee Engagement
Customer Service
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Thank you.
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Panel DiscussionDigital Transformation:
Challenges & Opportunities in Malaysia
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Moderator
Alison NgCustomer Success Manager
Hootsuite
@AlyVds
#HootBreakfast
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Panel
Chris SanigaVP Customer Success
Hootsuite
@CSaniga
#HootBreakfast
Emily LimManager Director
Lion & Lion
@LionLionDigital @Maxis
Bernard LeeHead of Communications
Maxis