Download - Hospitality industry - Fast Food sector
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The Marketing Show:Hospitality Industry -
Fast food Sector
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CHipotle mexican grill
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Brief outline● Founded in 1993 by Steve Elles● Simple Idea:
○ Show that food served fast didn’t have to be fast food.
● Fast casual, fresh Mexican food.○ Burritos, tacos, burrito
bowls, salads. ● High quality raw ingredients,
classic cooking techniques, distinctive interior design.
● “Food With Integrity” commitment ○ Using naturally grown
ingredients ○ Serves more naturally
raised meat than any other restaurant chain.
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Values
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Touch Points
● Super-fast service● Personalized customer
service
● Soothing, relaxing vibe ● Unique Packaging
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Brief outline● Founded:1946● S. Truett Cathy.● Mostly in southeastern United
States.● Company’s culture influenced by
its devoted founder’s Southern Baptist beliefs.○ Lead to the chain’s distinctive
features: closed on Sunday’s and holiday’s.
● Visible example of religious principles and practices:○ Donate over $5 million to
groups that opposed same sex marriage
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Mcdonalds
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Brief outlineFounded: 1955
Ray Kroc
All over the World
People Centric
Individual Learning
Organizational Learning/Feedback
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values
Teamwork Community Integrity
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touchpoints
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Meet Mary
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Feeling: hungry, boredThinking: “i am wondering what jane is doing”Doing: chatting on facebook with jane to see if
she wants to grab something to eat
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JIM
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Feeling: hungry, boredThinking: “i am wondering if the kids are up to
going out”Doing:talking to the wife about going to a
restaurant with the kids
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FRED
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Feeling: hungry,tiredThinking: “where could i get something quick to
eat”Doing: looking up online nearby fast food
restaurants
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RECOMMENDATIONS
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Crowd menu
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“on the way”
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“Food scanner”
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instant review
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Loyalty expresscard
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References:1. 1. http://www.dailyfinance.com/2015/10/02/chickfila-new-nyc-store-national-push/
2. http://www.sas.com/en_us/insights/articles/marketing/a-lesson-in-cu3. http://www.dailyfinance.com/2015/10/02/chickfila-new-nyc-store-national-push/
http://www.sas.com/en_us/insights/articles/marketing/a-lesson-in-customer-service-from-chick-fil-a.htmlstomer-service-from-chick-fil-a.html
4. http://www.mcdonalds.com/content/usmobile/en/alert.html?desktopurl=5. http://www.mcdonalds.com/us/en/our_story/values_in_action.html6. https://nickirvingpr.wordpress.com/2014/05/26/chipotle/7. http://www.triplepundit.com/2012/10/chipotle-food-with-integrity/8. http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Chick-fil-A-Mission-and-Purpose.htm9. http://www.mcdonaldsteel.com/index.php/about-us/mission-vision-and-values
10. http://lizzbenno.blogspot.be/2012/11/mcdonalds-core-values.html
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