Download - How Apple Designs, Storyboards, and Launches EVERY GAME-CHANGING PRODUCT

C: Customer

S: Supplier

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1 3 2

Apple’s Red Ocean Disrup;on (ROD) Storyboard for

Rapidly Co-‐crea;ng and Edi;ng Game-‐changing Movies

Exam

ple

ENVIRONMENT QUESTION 0

STRATEGY QUESTION

CURRENT ECOSYSTEM QUESTION

FUTURE ECOSYSTEM QUESTION

C: Customer

S: Supplier



1 3 2



Exam

ple

ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0

STRATEGY

(How best to change & win?) CURRENT ECOSYSTEM (What to change?)

FUTURE ECOSYSTEM (To what to change?)

C: Customer

S: Supplier



1 3 2



Exam

ple


STRATEGY



Milestones (Key Metrics)

Act 1

Act 2

Act 3

Epilogue

C: Customer

S: Supplier



1 3 2

House of Pain Delight

Happiness Zone

(Build-‐Measure-‐Learn Loop) Red Game (Habit/ANribute) Ideal Game (Habit/ANribute)

Pain Eliminate

Reduce

Create

Increase



Exam

ple

Domain/Purpose/Goal (Job To Get Done): ……………………………………………………………………………………………………………………………………….

ENVIRONMENT (Trade-‐off; Context: Place; Time; Cue/Trigger/Signal) – Why Change? 0Act 1

Act 2

Act 3

Epilogue

STRATEGY



VISION


C: Customer

S: Supplier



1 3 2


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple



Business Model

Discovery

Business Model

Valida^on

Business Model Pilot

Business Model

Scaling

STRATEGY



VISION


C: Customer

S: Supplier



1 3 2

OTHER Loop


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple



STRATEGY



VISION


C: Customer

S: Supplier



1 3 2

OTHER Loop


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple

Apple (1997)

Nearly Bankrupt Company/ Business Model



STRATEGY



VISION


C: Customer

S: Supplier



1 3 2

OTHER Loop


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple

Apple (1997) Apple (2015)

Extraordinarily Profitable Company/ Business Model




STRATEGY



VISION


C: Customer

S: Supplier



1 3 2

OTHER Loop


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple

Domain/Purpose/Goal (Job To Get Done): Think Different: Create Insanely Great Customer Experience

Apple (1997) Apple (2015)

Extraordinarily Profitable Company/ Business Model



STRATEGY



VISION


Template Of

Red Ocean Disrup;on (ROD) Storygrid

C: Customer

S: Supplier



Red Ocean Disrup;on (ROD) Storygrid for



C: Customer

S: Supplier





1


CURRENT ECOSYSTEM

C: Customer

S: Supplier





1 2


CURRENT ECOSYSTEM FUTURE ECOSYSTEM

C: Customer

S: Supplier





1 3 2


CURRENT ECOSYSTEM FUTURE ECOSYSTEM STRATEGY

C: Customer

S: Supplier





1 3 2

ENVIRONMENT QUESTION 0



STRATEGY QUESTION

C: Customer

S: Supplier





1 3 2


CURRENT ECOSYSTEM (What to change?)


STRATEGY

(How best to change & win?)

C: Customer

S: Supplier





1 3 2



STRATEGY



C: Customer

S: Supplier





1 3 2



Act 2

Act 3

Epilogue

STRATEGY




C: Customer

S: Supplier





1 3 2

OTHER Loop



STRATEGY




C: Customer

S: Supplier





1 3 2

OTHER Loop


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



STRATEGY



VISION


C: Customer

S: Supplier





A1

B1

C1

A3

B3

C3

A2

B2

C2


C: Customer

S: Supplier







STRATEGY QUESTION

A1

B1

C1

A3

B3

C3

A2

B2

C2

Strategic Level Strategic Level Strategic Level

Tac;cal Level Tac;cal Level Tac^cal Level


C: Customer

S: Supplier







STRATEGY (How best to change & win?)

A1

B1

C1

A3

B3

C3

A2

B2

C2

Strategic Level Strategic Level Strategic Level

Tac;cal Level Tac;cal Level Tac^cal Level


C: Customer

S: Supplier








A1

B1

C1

A3

B3

C3

A2

B2

C2

CURRENT PRODUCT/BUSINESS MODEL

IDEAL PRODUCT/ BUSINESS MODEL OTHER Loop

RED GAME (HABIT) IDEAL GAME (HABIT) JOB TO GET DONE


C: Customer

S: Supplier






A

B

C

1


IDEAL PRODUCT/ BUSINESS MODEL OTHER Loop


3 2




C: Customer

S: Supplier






OTHER Loop



IDEAL PRODUCT/ BUSINESS MODEL




C: Customer

S: Supplier






OTHER Loop


CURRENT PROBLEM/TRADE-‐OFF

IDEAL SOLUTION/ TRADE-‐OFF




Examples

C: Customer

S: Supplier



1 3 2


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple



Act 2

Act 3

Epilogue

STRATEGY



VISION


C: Customer

S: Supplier



1 3 2

OTHER Loop


Happiness Zone


Pain Eliminate

Reduce

Create

Increase



Exam

ple



STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

Portable Music Player Classic iPod (2001)

Eliminate

Reduce

Create

Increase

Exam

ple

2

Domain/Purpose/Goal (Job To Get Done): Listen to music … everywhere


STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

Conven^onal Smartphone Classic iPhone (2007)

Eliminate

Reduce

Create

Increase

Exam

ple

2

Domain/Purpose/Goal (Job To Get Done): Instantly obtain and present informaAon … about everything … everywhere


STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

Conven^onal Laptop iPad (2010)

Eliminate

Reduce

Create

Increase

Exam

ple

2



STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

Conven^onal Credit Card Apple Wallet (2014)

Eliminate

Reduce

Create

Increase

Exam

ple

2

Domain/Purpose/Goal (Job To Get Done): Make payment … simply and rapidly … everywhere


STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





OTHER Loop

Tradi^onal Watch Apple Watch (2015)

Eliminate

Reduce

Create

Increase

Exam

ple

2

Pain



STRATEGY



VISION


Template Of

Red Ocean Disrup;on (ROD) Storyboard

C: Customer

S: Supplier



1 3


Happiness Zone



Red Ocean Disrup;on (ROD) Storyboard for


Pain Eliminate

Reduce

Create

Increase

2


Act 2

Act 3

Epilogue

STRATEGY



VISION


C: Customer

S: Supplier



1 3


Happiness Zone





Pain

OTHER Loop

Eliminate

Reduce

Create

Increase

2


STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

CURRENT Job To Get Done NEW Job To Get Done

Eliminate

Reduce

Create

Increase

2



STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

CONVENTIONAL PRODUCT/ BUSINESS MODEL

INSANELY GREAT PRODUCT/ BUSINESS MODEL

Eliminate

Reduce

Create

Increase

2



STRATEGY



VISION


C: Customer

S: Supplier


1 3


Happiness Zone





Pain

OTHER Loop

Eliminate

Reduce

Create

Increase

2

CONVENTIONAL PRODUCT/ BUSINESS MODEL

INSANELY GREAT PRODUCT/ BUSINESS MODEL



STRATEGY



VISION


Download - How Apple Designs, Storyboards, and Launches EVERY GAME-CHANGING PRODUCT

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