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How BlueGlass delivered real business results by leveraging search & content marketing for Healthspan
www.blueglass.co.uk
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1
Why did Healthspan need us?
www.blueglass.co.uk
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www.blueglass.co.uk
Support & Challenge Digital Strategy
Healthspan needed support
to their internal digital
teams strategy, led to
share knowledge and key
learnings together.
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www.blueglass.co.uk
Increase Organic Search Visibility Following Google Penalty
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2
The BlueGlass Approach
www.blueglass.co.uk
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www.blueglass.co.uk
Digital Strategy
We developed a solid digital
strategy to make content
central towards building the
Healthspan brand online.
Digital Strategy
Digital PR andSocial Promotion
Production andImplementation
Paid Search andAmplification
Reporting and Insight
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www.blueglass.co.uk
Removal of Penalty
We successfully removed
the Google Penguin
penalty - following link
analysis, removal and lots
of documentation to support
our reconsideration requests
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www.blueglass.co.uk
Set a Clear SEO & Content Strategy around Nutrition Keywords
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www.blueglass.co.uk
Hired Nutritionists as Writers to Support Content Production
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www.blueglass.co.uk
Content Creation
We constructed a range of
creative content campaigns
to support the Healthspan
brand & promote alongside
expert articles
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www.blueglass.co.uk
Built Relationships with High Quality Publishers & Influencers
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4
The Results
www.blueglass.co.uk
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www.blueglass.co.uk
Secured Coverage on 93 High Quality Publishers!
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By sharing knowledge
across respected publishers,
we even generated offline
coverage, including the
Cosmopolitan UK magazine
www.blueglass.co.uk
Offline Coverage
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www.blueglass.co.uk
Delivered a 144% YoY Increase in Organic Performance to Reduce Reliance on Paid Search Spend
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Shortlisted as Finalist for 2
UK Search Awards:
1. Best Use of Search - Retail
2. Best Use of Content
Marketing
www.blueglass.co.uk
UK Search Awards
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www.blueglass.co.uk
“BlueGlass delivered an incredible ROI - recovering our organic visibility, before increasing to record levels following excellent digital PR coverage to strengthen the Healthspan brand online”
Jennifer Jackson
Digital Marketing Manager,
Healthspan
Our strategy team has a wealth
of experience in digital marketing,
with specialist consultants who
support your objectives across
a range of platforms and multi-
channel campaigns. Our specialist
skills range from SEO, paid search
and content to display, affiliate
and social media – all with the
goal to integrate into a solid digital
marketing plan.
Contact us today to find out how
we can do the same for you!