How Data Center Infrastructure Builders Attract New Customers How data center infrastructure builders
utilize educational content, full-funnel material, and SMART goals to attract data center clients
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Attracting clients comes down to understanding theirneeds, wants, and values
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Educational Content Attract prospects Help develop full-funnel content Circle back to fill SMART goals
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The most important aspect of attracting prospects is
getting found early
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Late-Stage Buyers Intent on choice Aggressively comparing vendors Settle for the best proposal
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Late-Stage Buyers Little room for influence or
education Will not listen to alternative sales
pitch
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Getting Found Early Gives time to educate clients Gives time to influence Gives time to prove value Compete on factors other than
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Focus Content On Buyer persona interests Buyer persona challenges Buyer persona needs The buyer’s journey
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Attract prospects using content addressing each
stage of buyer’s journey
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SMART Goals Specific Measurable Attainable
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Relevant Time-Bound
SMART Goals Help stay on track Delegate responsibilities Measure success
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How does your business use educational content to
attract data center clients?
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Let us know in the Comments section below
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LEARN MORE
Attracting Data Center Clients: Step by Step
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