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HOW DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE CODES AND CONVENTIONS OF REAL MEDIA PRODUCTS?X
By Tara Olajide
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Introduction
> Hi there,
My name is Tara and I have just completed my Advanced media portfolio for Media studies. I have thoroughly enjoyed advancing and growing as a student straight from my preliminary through to my foundation and now to this final stage.
This presentation will focus on how I have made use of real media products to create my own work and also how this has informed my creative decisions.
Stay tuned and enjoy :)
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Key words?
> Codes
> Conventions
> Media products
> Real media products
> Challenge
> Use
> Develop
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What are codes and conventions?
Codes and Conventions Definition - at the beginning of this course I learnt about codes and conventions and I also learnt about how they influence a
> piece of work. One thing I also learnt was that in order to properly achieve your desired genre you would need to properly convey the codes and conventions of the given genre.
> Codes are systems of signs, which create meaning. These may include both technical codes or symbolic codes. An example of a code that creates meaning would be drugs and guns in a social realism piece.
> - Technical Codes - This is all the ways in which equipment is used to tell the story in a media text (e.g. - camera work or editing).
> - Symbolic Codes - This shows what is beneath the surface of what we see. For example, a characters action can show you how they are feeling and their emotions.
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> - Technical Conventions - A convention in a technical area. These conventions, apply to the majority of music videos for e.g. the video being the same length as the song and fast cuts
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> - Genre Conventions - this is where conventions are associated with a particular genre. An example of this would be Pop videos, that ba e dance routines and bands performing songs with instruments.
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Conventions are..
Conventions
Conventions are the widely recognised way of doing something which is to do with content, form and style. There are two types of conventions which consists of:
- Technical Conventions - A convention in a technical area. These conventions, apply to the majority of music videos for e.g. the video being the same length as the song and fast cuts
> - Genre Conventions - this is where conventions are associated with a particular genre. An example of this would be Pop videos, that ba e dance routines and bands performing songs with instruments.
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Codes and conventions of social realism
Codes and conventions of the social realism genre
· Plot usually in involves lower class to working class people
· Plot should be a realistic to the people of lower class and working class perspective
· Hand held shot used frequently to give the film a documentary feel and to show the character feeling in a visual way
· It should contain minimal amount of editing to give it more of a realistic effect
· Minimal amount of non-diegetic sound if not none. Should only to be put in a social realism film for effect
> · Establishing shot so the audience always know were the scene is being taken place
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