![Page 1: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/1.jpg)
January 23, 2014!
How Industries Push Mobile Engagement & Next Level Opportunities!
1
M!A!M!Webinar Series!
Sponsored by:!
![Page 2: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/2.jpg)
2
As the premier global trade association dedicated to accelerating the transformation and innovation of marketing through mobile, the MMA represents the entire marketing ecosystem and brings together over 700 organizations globally, allowing us to facilitate connections, deliver insight and drive impactful action for our members and the industry at large!For more information about membership email: [email protected] or visit http://www.mmaglobal.com/member-center/benefits !!
"INSIGHTS: !"Access a world of insights through our white papers, articles and case "studies. Support your mobile agenda and ensure mobile readiness!
!
"CONNECTIONS: !"Interact with passionate leaders and stay on the cutting edge. Boost "your business and career by connecting with the people that matter!
!
"IMPACT: !"Influence industry frameworks, standards, guidelines and best "practices. Join the industry initiatives that shape the future of mobile!
About the MMA !
![Page 3: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/3.jpg)
3
• How Mobile Relationship Management (MRM) picks up where CRM strategy & data leave off!
• Using push messaging to drive greater business results in mobile!
• Good Push Index findings by industry with +/-examples!• Four tips to improve MRM at each stage of a customer’s
journey!
Today’s Agenda!
![Page 4: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/4.jpg)
4
• A new way to segment customer communications beyond behavior & preferences!
• The vast delta (and potential) between average apps’ opt-in rates and top performers !
• Four tips to improve MRM at each stage of a customer’s journey!
Key Insights to be Shared!
![Page 5: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/5.jpg)
5
Moderator!
Presenters!Heidi Tretheway!Director of Marketing Communications!Urban Airship!
Corey Gault!Director of Communications!Urban Airship!
Leo Scullin!Head of Global Industry Initiatives!Mobile Marketing Association!
![Page 6: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/6.jpg)
6
Managing Your Questions!
Share the Insights #MMAWeb!#MRMstrategy!
![Page 7: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/7.jpg)
![Page 8: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/8.jpg)
![Page 9: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/9.jpg)
![Page 10: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/10.jpg)
![Page 11: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/11.jpg)
![Page 12: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/12.jpg)
![Page 13: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/13.jpg)
![Page 14: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/14.jpg)
![Page 15: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/15.jpg)
![Page 16: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/16.jpg)
![Page 17: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/17.jpg)
![Page 18: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/18.jpg)
![Page 19: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/19.jpg)
![Page 20: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/20.jpg)
![Page 21: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/21.jpg)
![Page 22: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/22.jpg)
![Page 23: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/23.jpg)
![Page 24: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/24.jpg)
![Page 25: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/25.jpg)
![Page 26: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/26.jpg)
![Page 27: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/27.jpg)
![Page 28: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/28.jpg)
![Page 29: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/29.jpg)
![Page 30: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/30.jpg)
![Page 31: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/31.jpg)
![Page 32: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/32.jpg)
![Page 33: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/33.jpg)
![Page 34: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/34.jpg)
![Page 35: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/35.jpg)
![Page 36: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/36.jpg)
![Page 37: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/37.jpg)
![Page 38: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/38.jpg)
![Page 39: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/39.jpg)
![Page 40: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/40.jpg)
![Page 41: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/41.jpg)
![Page 42: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/42.jpg)
![Page 43: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/43.jpg)
![Page 44: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/44.jpg)
![Page 45: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/45.jpg)
![Page 46: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/46.jpg)
![Page 47: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/47.jpg)
![Page 48: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/48.jpg)
![Page 49: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/49.jpg)
![Page 50: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/50.jpg)
![Page 51: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/51.jpg)
![Page 52: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/52.jpg)
![Page 53: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/53.jpg)
![Page 54: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/54.jpg)
![Page 55: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/55.jpg)
![Page 56: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/56.jpg)
![Page 57: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/57.jpg)
![Page 58: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/58.jpg)
![Page 59: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/59.jpg)
59
!!!" " " " " " "!
Closing: Key Takeaways!
• Show value before asking for the opt-in!• Engagement and retention are not always linked;
strong variances by industry!• Consider your customer-app relationship as another
way to segment messaging!• Top-performing apps respect preferences and learn
from users!
![Page 60: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/60.jpg)
60
MMA New York Forum!May 7-9, 2014!MMA Singapore Forum!May 2014!Cannes Lions Festival!June 15-21, 2014!NA Mobile CEO & CMO Summit!July 13-15, 2014!!
MMA Webinar Series! Upcoming MMA Events!Acquire, Engage, Convert & Optimize! A Best Practice Case Study!January 28, 2014!Make it Personal: Mobile Engagement, One Shopper at a Time!January 30, 2014!!
![Page 61: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/61.jpg)
61
"Smartbrief click here!
"Mobile Smart Fundamentals click here!
"LinkedIn Group click here!
"Twitter click here!"MMA Online: Committees at Work click here!
"MMA Online: Webinar Archive click here!
"MMA Online: White Papers click here!
Additional Resources!
![Page 62: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/62.jpg)
62
!!!" " " " " " "!
MMA Members Include!
![Page 63: How Industries Push Mobile Engagement & Next-Level Opportunities](https://reader033.vdocument.in/reader033/viewer/2022042813/54bd5b6f4a7959e9628b4649/html5/thumbnails/63.jpg)
63
!!!" " " " " "!
MMA Members Include!