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How LinkedIn is taking centre stage
Chris Reed@chris_reed
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Some of the company we keep
Chris Reed@chris_reed
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Emilie Ogez on Flickr
If Facebook is somewhere that people spend time
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Emilie Ogez on Flickr
If Facebook is somewhere that people spend time
LinkedIn is where people invest it
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LinkedIn is growing up
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Six times as much time is now spent looking at content
as looking for jobs
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Dave Hanvey on Flickr
The six best uses of LinkedIn
Company pages
Decent polling
Active groups
Establishing thought leadership
Targeted advertising
LinkedIn Today
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As a trade publication for the C-suite
LinkedIn Today screams ‘relevance’
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To a highly targeted opted-in audience
Company pages are pure content marketing
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Polling can target niche audiences v effectively
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Group activity is highly visible
Eric Fischer on Flickr
Search for similar groups
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Group activity is highly visible
Eric Fischer on Flickr
Search for similar groups
Identify active/spam groups
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Group activity is highly visible
Eric Fischer on Flickr
Search for similar groups
Identify active/spam groups
Plan content/discussions
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Branson is LinkedIn’s most followed ‘influencer’
200 business leaders picked as thought leaders
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The platform has now opened up for genuine leaders
One of our clients: 10,000 followers and 5,000+ shares
60,000+ views, 500+ comments – in four months
And LinkedIn has boosted blog traffic by 50%
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Jamie 1290 on Flickr
LinkedIn’s advertising
Targeted, managed or self-serve
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And all the numbers keep going up
Mary Meeker’s 2013 Internet Trends deck
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Eric Magnuson: flickr
The API goes ‘live’It becomes a business & professional reputation-tracker
The non-intrusive business model thrives
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How LinkedIn is taking centre stage
Chris Reed@chris_reed