![Page 1: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/1.jpg)
Is Clicktivism Really Activism?
By: Megan Hartwick
Image via Dave Dugdale (flickr)
![Page 2: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/2.jpg)
clicktivism:�the use of online media to
advance a cause
Image via Patrick (flickr)
1
![Page 3: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/3.jpg)
Clicktivism can be an effective form of activism, as long as it is used in an effective way, such as pairing it with offline activism
Image via Asim Bharwani (flickr)
![Page 4: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/4.jpg)
*52% of us go online to discuss what's on our minds�*This number is 71% among millennials
Image via Amancay Maahs (flickr)
2
![Page 5: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/5.jpg)
Non-profit organizations find social media effective because creating multiple points of contact creates more opportunities for people to encounter their message.
Image via Pixabay
3
![Page 6: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/6.jpg)
The general public's opinion of clicktivism varies based on
their age Image via Pixabay
4
![Page 7: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/7.jpg)
"Many older activists dismiss millennials as slackavists for
their preference towards digital advocacy rather than
hitting the pavement.”� -Larissa Faw
Image via Wikimedia
4
![Page 8: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/8.jpg)
2 out of 3 millennials believe a person on a computer
spreading the word can create more change than someone
physically protesting
Image via Pixabay
4
![Page 9: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/9.jpg)
This discrepancy has more to do with interpretation of social
engagement than with superior activism tactics
Image via hobvias sudoneighm (flickr)
4
![Page 10: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/10.jpg)
Millennials are journey-focused and more concerned with expressing their voices
Image via jbouie (flickr)
4
![Page 11: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/11.jpg)
The older generation is focused on a material end result
Image via Flazingo Photos (flickr)
4
![Page 12: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/12.jpg)
Many view clicktivism as a derogatory word, but it shouldn't be this way.
Image via CollegeDegrees360 (flickr)
5
![Page 13: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/13.jpg)
“In this digital age, people power is strong and far-reaching, tackling
everything from international political issues to local economic ones,
environmental concerns to social injustices” �
-Alex White
Image via DG EMPL(flickr)
6
![Page 14: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/14.jpg)
We can show our support through the click of a button, without having
to take part in chaotic protests or demonstrations.
Image via Pixabay
7
![Page 15: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/15.jpg)
* "What the [ALS] ice bucket challenge is showing us is just
what clicktivism can accomplish.”�
-Ritu Sharma
Image via Global Panorama (flickr)
5
![Page 16: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/16.jpg)
Online petitions can reach and alert tens of thousands
of worldwide
Image via Pexels
7
![Page 17: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/17.jpg)
A petition, "coupled with offline actions, media and grassroots
activism, a petition can bring new voices into a campaign and help
push direct action.”� -Garth Moore
Image via Justin Norman (flickr)
7
![Page 18: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/18.jpg)
Despite its success, clicktivism still has many critics
Image via hobvias sudoneighm (flickr)
![Page 19: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/19.jpg)
Critics say that "social media makes it all too easy to appear
engaged in important issues without taking any real
action”� -Caryl Stern
Image via Wikimedia
2
![Page 20: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/20.jpg)
“Lesser people are known to follow up the cause they have “liked” on Facebook than to
follow it up in the real world.”� -Heeba Din
Image via Pexels
9
![Page 21: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/21.jpg)
Likes and shares can spread information, but never seen as
an outcome in themselves.
Image via Pexels
10
![Page 22: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/22.jpg)
The amount of social media users, and therefore the
number of clicktivists, is only going to increase.
Image via Pexels
8
![Page 23: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/23.jpg)
As of 2013, more than 1.73 billion people were using social
media. ���
By 2017, this number will reach 2.55 billion.
Image via Wikimedia
8
![Page 24: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/24.jpg)
“A tweet by itself is just a tweet, but a thousand tweets
are a song.”� -Garth Moore
Image via mkhmarketing (flickr)
7
So, clicktivism, can make a difference.
![Page 25: How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.Flipbook](https://reader034.vdocument.in/reader034/viewer/2022052701/55d394f6bb61ebc51d8b4645/html5/thumbnails/25.jpg)
Work Cited 1. Kielburger, Craig, and Marc Kielburger. "A Click Is Not Enough to Have Impact on World." Canoe.com.
N.p., 10 Apr. 2015. Web. 4 June 2015. 2. Stern, Caryl M. "In Praise of Clitivism." Huffington Post. N.p., 31 Mar. 2015. Web. 4 June 2015. 3. Adhikari, Abhay, Dr. "How Charities Can Use Social Media for Digital Campaigning." The Guardian. N.p.,
5 Apr. 2012. Web. 4 June 2015. 4. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. Forbes Magazine, 23 Oct.
2012. Web. 4 June 2015. 5. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. N.p., 20 Aug. 2014. Web. 4 June
2015. 6. White, Alex. "Activism or “Slacktivism”? Are We a Nation of Online Slackers?" AlexWhite.org. 17 Aug.
2014. Web. 4 June 2015. 7. Moore, Garth. "When Clicking Counts: In Defense of Slacktivism and Clicktivism." One. One.org, 3 May
2012. Web. 4 June 2015. 8. Flaim, Javier. "The Grey Area of Clicktivism." Huffington Post. N.p., 26 Nov. 2013. Web. 4 June 2015. 9. Din, Heeba. "We Need To Go Beyond 'Clicktivism' If We Really Care About The Issues We Talk About."
Youth Ki Awaaz. N.p., 16 July 2014. Web. 4 June 2015. 10. Pantsdown, Pauline. ”The Year of Successful ‘Clicktivism’." Star Observer. N.p., 16 Dec. 2014. Web. 4
June 2015.