Download - How Not to Suck at Social Media
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Technical
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30,000
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globally
Create and Set
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• Theme: The New Rules of Customer Engagement:
Navigating the Winds of Change
• August 15-17, 2012, The Driskill Hotel, Austin, TX• Pre-conference workshops: $195
• Jon DiPietro: Advanced Inbound Marketing
• Matt Hurley, Solutions Insights, Creating a Sales Playbook
• Two day conference registration: $555 member/$695 non-member
• Keynote Speaker: Jane Larson, Vice President of Marketing, Emerson
Process Management
• Who attends: Marketing, Biz Dev, Sales, Product Managers, Business Owners
• Why Attend?
– Learn new strategies and tactics to use back at the office
– Collaborate and network with peers in the industry
7th Annual ISA Marketing & Sales Summithttp://marketingsalessummit.com
Sirocco the Kakapo from Department of Conservation on Flickr
For thousands of years, the biggest problem it faced in the
isolation of New Zealand was over-population.
It evolved a defense mechanism; comically elaborate mating
rituals.
Sirocco the Kakapo from Department of Conservation on Flickr
When predators were introduced by humans in the 1840’s, it did
what had always saved it in the past...
…it reproduced less and less frequently.
Sirocco the Kakapo from Department of Conservation on Flickr
Businesses do the same thing when their environment changes…
…they do the same things that always worked in the past.
(which makes them suck at social media)
Social media strategy must align with search
engine optimization and content strategies.
The goal is more customers,
not <insert buzzword here>.Art of War by nbarreto on Flickr
Nobody cares about your products.
They only care about their own problems.
Stop talking about yourself and
start helping them fix their problems.
Trust is the coin of the realm in social media.
You must build up a Community Chest of trust
before you can make withdrawalsDr Strangelove from tsmall on Flickr
Awesome social media is useless
unless it delivers new customers.
Sending visitors to websites without landing
pages is sending them to a dead end.
Dead End by monstersweare on Flickr
Ideas are easy, execution is hard.
Implement good tactics, like BARE:
Be authentic, relentless and everywhere.Art of War by nbarreto on Flickr
Create remarkable content.
If you don’t have a story to tell, write one.Bored… by Saxsbiker on Flickr
Automated tools can lead to awkward situations.
Like these happy-go-lucky hosts laughing and
joking at the horror of the Battle of the Bulge.
Don’t bury the lede.
Be concise and economical.
“I didn’t have time to write you a short letter,
so I wrote you a long one.” – Mark Twain
ten ways to avoid SUCKING
at social media…
1.Tactics without strategy is the noise before defeat
2.Don’t be a bragger
3.Don’t be diabolical
4.Don’t be a control freak
5.Don’t herd cats
6.Strategy without tactics is the slowest road to victory
7.Don’t be boring
8.Don’t be robotic
9.Don’t be long-winded
10.Don’t be repulsive
Jon DiPietro
Email:
Twitter:
@JonDiPietro
Marketing & Sales Summit:
marketingsalessummit.com