Download - How RAAK puts you in touch with your crowds
![Page 1: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/1.jpg)
What RAAK can do for you
![Page 2: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/2.jpg)
You could call usa Social Media agency
a digital PR agencya creative communications ‘plug-in’
We are RAAKHello!
![Page 3: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/3.jpg)
To put you in touch with your crowds
Photo: www.flickr.com/photos/teflon
i.e. your customers
your staff
your suppliers
Our expertise :
![Page 4: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/4.jpg)
We create communication solutions that are based on a deep understanding
of digital and social media ...
Image: www.flickr.com/photos/ivanwalsh
![Page 5: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/5.jpg)
... but are firmly rooted in reality
It’s NOT about technologyIt’s about people
![Page 6: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/6.jpg)
So what do we do?
Turn awareness into sales
Generate awareness of products & brand
Establish new ways of doing Customer Services
Monitor & research your brand & competitors
Building relationships with customers & influencers
Photo: www.flickr.com/photos/bogdansuditu
![Page 7: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/7.jpg)
Relationships (PR) Awareness
(Advertising)
Online & tech development
(Digital)
RAAK
Social Media actually encompasses elements of what traditional agencies offer
![Page 8: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/8.jpg)
Imag
e: w
ww
.flic
kr.c
om/p
hoto
s/dv
orak
319
1. Make you Social Media Ready
2. Create impact projects
How we do it - the RAAK services
![Page 9: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/9.jpg)
Photo: www.flickr.com/photos/tambako
Consulting
:: Identify your media problem and pick the right tools
:: How to use Social Media for PR, customer services, sales,crisis management
:: Establish who is best placed within your organisation to do Social Media
:: Create a Social Media policy
We help companies implement social tools to listen to, talk with & embrace their crowds
Social Media Ready
![Page 10: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/10.jpg)
We help companies implement social tools to listen to, talk with & embrace their crowds
Social Media Ready
Implementing
:: Monitor & respond to what is being said about you
:: Blogging guidance
:: Create publicity through Social Media (Blogger relations)
:: Media training : how to do Social Media yourself
:: Measure ROI
![Page 11: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/11.jpg)
Photo: www.flickr.com/photos/ronnie/44052
But it’s not a quick fix, it’s a gradual process.
And sometimes you need
to make an impact bigger & quicker
Being Social Media Readyis essential
![Page 12: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/12.jpg)
People don’t want an ad -they want something fun and/or useful
That’s why we also create content & experiencesthat get used, talked about & shared
Impact Projects
VW’s Fun Theory Musical Stairs: http://www.youtube.com/watch?v=2lXh2n0aPyw
![Page 13: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/13.jpg)
Photo: Ben Folds on chatroulette.com
:: A creative campaign that integrates Twitter into a festival, combines Foursquare with a treasure hunt...
:: Bespoke applications (iPhone, Facebook)
:: Websites, including bespoke social networks
:: Compelling video that creates a buzz
:: A concert, a book, a debate...
It’s about doing the most cost-effective media that work and that are relevant to your problem
Impact Projects
![Page 14: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/14.jpg)
Aw
aren
ess
/ Rel
atio
nshi
ps
Time
Impact Project
Being Social Media Ready enables your crowd to market you.Impact projects give your crowd something to shout about.
Social Media Basics
![Page 15: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/15.jpg)
We can help you on different levels
We devise a STRATEGY
You have a challenge
You have a strategy
We develop a CONCEPT
You have a concept
We EXECUTE the concept
![Page 16: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/16.jpg)
Some organisations RAAK has worked with
Download 3 case-studies here
![Page 17: How RAAK puts you in touch with your crowds](https://reader035.vdocument.in/reader035/viewer/2022081403/5549e585b4c90512488b4afd/html5/thumbnails/17.jpg)
Give us a shout
+44 20 3286 [email protected]
Wessel van Rensburg - twitter.com/wildebeesGerrie Smits - twitter.com/grrRAAK
Photo: www.flickr.com/photos/glenirah