Download - How should business market be segmented?
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![Page 1: How should business market be segmented?](https://reader030.vdocument.in/reader030/viewer/2022032507/55cedde0bb61ebe64c8b45e9/html5/thumbnails/1.jpg)
Identifying Market Segments
and Targets
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How should business market be
segmented?
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Demographic
Operating Variables
Purchasing Approaches
Situational Factors
Personal Characteristics
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Demographic
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Industry
Location
Size
Company
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Operating Variables
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Customer capabilities
User/Non User Status
Technology
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Purchasing Approaches
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Purchasing Criteria
Purchasing Policies
Power Structure
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Situational Factors
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Urgency
Specific Application
Size or Order
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Personal Characteristics
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Buyer Seller Similarity
Loyalty
Attitude towards risk
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Thank
You
Vardaan Bhatia
IIT Kanpur