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Alex BermanChief Marketing Sumo
InspireBeats.com$20 million+ Leads Generated
$2 million in Sales
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I just hired a Sales Development Rep to do outreach and marketing
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Kid is a true hustler
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Actually, everyone on the InspireBeats team is boss
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Why is that?
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We put every hire through tests before hiring
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Here we go..
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3 Tests to Put Your Sales Hires Through Before Hiring
Them
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1. Close inbound deals
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When I first joined the InspireBeats team
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I was running a content marketing company
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Wilson (founder of InspireBeats) sent me inbound leads as a test
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I closed 3 within an hour
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And kept closing….. to this day
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If your rep can close a lead on Day 1 on a brand new product
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That’s pretty much god level
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Next up..
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What if you don’t have a bunch of extra inbound leads?
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2. Outreach
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Have them build a list and cold email prospects
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Teach them a bit about what to do
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Teach them a bit about what to do
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And have them send 100 emails in a day
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They can pass the appointments back to you to close
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Again, the goal is to minimize the time spent training and vet hustlers
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If all else fails..
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3. Writing content explaining a failure
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What if they fail the test?
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Remember that awesome hire I talked about?
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He actually FAILED the outreach test horribly
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But he wrote a blog post about the failure
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He detailed exactly what he did wrong
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And we hired him that day
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After making him write one more cold email ;)
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To recap...
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3 tests to put you sales hires through before hiring them:
1. Close inbound leads2. Outreach
3. Document a failure
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Any Questions?
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Alex Berman
Chief Marketing Sumo @ InspireBeats
Mail: [email protected]
Twitter: @alxberman
Need more leads or sales support? http://inspirebeats.com
Contact Info