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Because Social.
How Social Media Can Bring Your Event To Life
Presented by Constance Aguilar
Strategic Communications at The Abbi Agency + CANFEST Executive Director
@theabbiagency @connieaguilar @canfest
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Social Media + EventsWith the right strategy and a positive attitude, social media can be a
powerful tool for events. It has the potential to raise awareness, attract more attendees,
cultivate engagement, and extend the lifetime value of any type of event.
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Finding Success with Event Social Media: The Case Study
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What is CANFEST?
The world’s first strictly canned beer festival created to celebrate canned beer
Born as marketing idea for local brewery
Features unique craft breweries from around the world
One night event with tastings, music, vendors & more
Held annually in Reno
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The Situation.
After taking over CANFEST in 2011, we had to find a solution to its lack of marketing budget.
In other words, THE EVENT HAD NO MONEY.
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The Solution.
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Pre-Event
Step 1: Build Your Networks
• Create pages, profiles with consistent branding and clear language
• Install social plug-ins on your event or organization website
• Begin sharing ORGANIC content
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Organic Content
Blog Posts, Images, Flyers/Posters, Videos, News Coverage
…post on ALL your social profiles!
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Step 2: Advertise with
PAID promotions
Step 3: Social branding &
organization
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Boosted Posts
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Facebook Domain Ads
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A Hashtag will group all content posted to specific social networks together to brand
your event and create a community of online engagement & excitement
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1-3 Weeks Prior to Event
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Social Contesting
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Social Contesting
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Fan-inspired Content
Find unique ways to involve your fans, supporters, attendees, etc. in the content
promotion for your event using social media.
This builds a genuine, human connection between your event and its audience, and
can help generate new interest
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Highlighting Sponsors, Speakers, Guests
Makes participants happy
Builds excitement and momentum
Shows event diversity and value
Entices new attendees
Best of all: MAKES GREAT SOCIAL CONTENT
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EVENT DAY!
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• Use the Hashtag• Share/Repost attendee content
• Go into the crowd & encourage social• Give on-site incentives
• Use displays to promote social use• Feature opportunities for attendees to “get social”,
e.g. Instagram photo booth
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Tips by network!
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Thanks for listening!
Questions?
Comments?