Download - How Social Networks Generate Leads
HOWSocial Networks
Generate Business Leads
Your Coach Today – Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Over 25 years in business Coaching and Consulting• Call Center, Internet, eMarketing, Event Based Lead
Generation Focus• Over Billion Dollars Sales, 10 Million Leads,
Thousands of People using the Internet• Financial Services, Real Estate, Professional
Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies and Channel Sales.
Social Networks You Already Know
• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups
Why do “Traditional” Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
Why do “Traditional” Social Networks Work?
• Think about Recommended “IN” – Why?
TrustedSource
Business Associate Neighbor Relative
Why all the “BUZZ” about ONLINE Social Networks?
Why all the “BUZZ” about Online Social Networks?
• They Work because• They do all the things “Traditional” Social Networks do……
Plus….• Save Time and Money• NO Travel • Connect to more people• Wider Reach• Target Groups• Build Communities• Do Research• Create “BUZZ”!• Generate lowest cost per lead available*
* Referrals – Referrals - Referrals
Why all the “BUZZ” about Online Social Networks?
• They Work because…….
They are Bigger, Better, Faster and Less
Expensive
•Build your professional network •Get your business known •Generate leads •Re-connect to old customers •Find new markets •Promote yourself •Promote your product or service •Gain TRUST and Credibility •Find a new job – or have one find you!•The list goes on……..
What can an ONLINE Social Networks do for YOU?
Why do “Online” Social Networks Work?
• Think about Recommended In –……Then what if?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
Why do “Online” Social Networks Work?
• Think about Recommended In –……Then what if?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
Lawyers Business Owners
Accountants Partners
Consultants Financial Services
Coach’s Professional Services
Insurance Medical Professionals
Real Estate Students
Sales Job Seekers
Agents Recruiters
Sports Manufacturers
Web Developers Technology
AND MANY MORE…………………………
Who do they work best for?
What Social Networks Should I Choose?
What Social Networks Should I Choose?
• Three Types of Social Sites• Reputation and Identity
• LinkedIN – Plaxo – Facebook – Personal Site – Blog – Org Sites
• News and Opportunity• EZineArticles – Article99 – Sales Gravy –
FastPitch – Org Sites - Blog• Communication and Nurturing
• Reunion – Xing – Twitter – Org Sites - Blog
Are you doing any of these things?• Determine what your company is already doing or
has!• What Information do you already have?
• Information, Brochures, Sell Sheets, Instruction Sheets• LinkedIN – Plaxo – Org Site – Personal Site - Blog
• Photo’s or Sales Videos, Training Videos, Product Videos• YOUTube – Org Site – Facebook - Vlogs (Video Blog)
• Power Point, Training, Sales, Marketing, Service • Slideshare – Org Site
• Articles, Monthly Newsletter, Events, Charities, Memberships • EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote yourself and your business?
I have joined a site – NOW WHAT?• Profile Creation
• This is your Welcome Mat to the WWWORLD!• Like company website
• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients – vendors – partners –
fans!
I have joined a site –Then WHAT?• Profile Maintenance
• REMEMBER - This is your Welcome Mat to the WWWORLD!• Have a system to update weekly – worst case!• Something simple – but relevant!• Add\Update Pictures
• Be newsworthy• Link and promote others• Publish articles• Target your profile to the reader• Link back to more associations and companies• Post awards and promotions• Join Groups• Create relevancy• Add more Co-workers – professionals – clients – vendors – partners
– fans!
KEY TIP!
• Find anyone you do business with
• Connect to them
• Give them a “Recommendation” FIRST!
• Then ask for a Recommendation!
I have joined a site –Then WHAT?
• Blogging - If you can…….• Type an email • Start a conversation• Ask a questions• Take advice• Give advice
• ………………………..Then you can Blog!
I have joined a site –Then WHAT?• Blogging – How Frequent?
• How often do you email now?• How many leads do you need• Who else can help you?• What do you have that’s relevant to someone
else?• Then build a system to work it like email… daily!
TIP#1 – Have a System to Manage It! – It’s a Lead Machine!
Why do “Online” Social Networks Work?
• Think about……Then what ifYou Start a BLOG?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
Why do “Online” Social Networks Work?
• Think about……Then what ifYou Start a BLOG?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
I have joined a site –Then WHAT?• Video or Power Point
• If you can talk you can do Video• If you give presentations now, you have Power
Point• Pictures are worth a 1,000 words!• Programs you can use
• Camtaisia – GOTO Webinar – Movie Maker• Services you can use• Viral Effect
YOUR
COMPANY
• Event Notifications – Online and Onsite• If you do events this is a must!• Product or Service Announcements• Webinars• Chamber Events• Club meetings - Membership• Trade Shows• Grand Openings• Showings• Viral Effect – AGAIN!
I have joined a site –Then WHAT?
I have joined a site –Then WHAT?• Article Submissions – Personal PR!
• If you write any articles – A MUST• If not – get a writer!• You have things to tell the world!• It creates relevancy• Target your audience• Generate Leads• Viral Effect – again!
RECENT ARTICLES
Why do “Online” Social Networks Work?
• Think about what if…..
You Post Articles, Pictures,
Events, Videos and PPT?
Dean
Bob Joe Karen Beth
Kim Bev
Dave SamPat
Dan
Now Who Knows About You!
• Think about what if…..
You Post Articles, Pictures,
Events, Videos and PPT?
Dean
Bob Joe Karen Beth
Kim
Bev
Dave SamPat
Dan
How Do Social Network Sites Generate Leads?Opportunistic Positioning
• One Degree of Separation• Everyone you know – knows someone that wants to do business
with you!• Load Your Top Contacts
• Outlook• CRM• Google• AOL• Gmail• Yahoo Mail• Etc….
LEADS
LEAD
S
LEADS
How Do Social Network Sites Generate Leads?Opportunistic Positioning
Create a Personal Profile Maintain your– Personal Web
Page & Profile Page Blog - Create Relevancy and
“Buzz” to your Business Video, Pics, Events – Posted for
more “Buzz” SEO - Search Engine
Optimization – Submission & Pick-Up
Business Acceleration – More Employees and More Social Sites
All Combined MAKES THE ULTIMATE LEAD GENERATOR!
If ALL Your Key People did this….How Many Leads Would you have?
LEADS
LEAD
S
LEADS
If you understand that Social Networks Generate Business Leads, however…..
Bottom Line!
1. Don’t know how to get started
2. Have started but don’t know what to do
3. Are in it but not seeing any results
4. Are enjoying some results, but would like to kick it up a notch!
5. Would like to do more – just don’t HAVE TIME!
You Have 3 Options
Bottom Line!
1.Do Nothing
2.Manage all Social Networking Yourself
3.Hire a low-cost Monthly Service to help You!
Our Process Is So Easy!
Our Process Is So Easy!
Our Process Is So Easy!
Our Process Is So Easy!
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