La French Tech Cambodge present
The fabulous story of the wonderful history of medias
Social Media Keys Cambodia 2016
The fabulous story of the wonderful history of mediasby Nicolas Sosnowiez, Snackshot co-founder, storytellerwww.digitalmarketingcambodia.com
NicolasSosnowiezSnackShot13 years in digital marketingTeacher of e-marketing @ PSEStoryTeller, Content MakerFormer Digital & Social Media Manager @ Ferrero
there was a time life was simple, our job was easy, and almost anyone can do it
Life was simple
First weekly newspaper La Gazette in France in 16311777 : First newspaper in France1788 : First edition of Times
and this is the way we advertise, with a tagline and simple artwork, but everything is already there ! Logo, Mascotte, Big Idea
the way you write also changes, even for a Celery Cola, really ? Celery ?
the way you write also changes, even for a Celery Cola, really ? Celery ?
dont be fooled, the choice go the gentlemen
Jesus : what are you doing beloved father ?God : Move son, im getting ride of this assholes
but God hates marketing and communication
and things quickly changed settings some new rules, but this time, more than 10.
19th & 20th century
the more time passes, the more magazine and newspapers were arriving, 1888 : National Geographic1892 : Vogue1911 : The Sunthen Radio ! Then TV !1921 : First Radio Show in Europe1931 : First TV broadcast
and this is how we advertise, still a lot of text, but color arrives, and concept : emotional, inspirational, the joy brought by the product
speaking of being inspirational, this type of ads still the basic
2015
speaking of being inspirational, this type of ads still the basic
so basically, we went from nothing to ONE newspaper, to several newspaper, to several newspaper and magazines, to newspaper and magazine and radio, to newspaper, magazine, radio, TV and OOH
our job starts requiring more and more knowledge
from the 30s until 2000, nothing changed that much, more channel, more newspaper, more radios Quicker, Bigger, MORE. Color TV, HD, HD Satellite radio, 4K, Cable TV, internet and computer get faster.
then internet put a mess in our lives. Netscape, Mirc, Aol, AIM, ICQ, Yahoo, MSN, Google and so and so, for each name a revolution
it all started in 1971 but i let you read that alone !
so internet put a big, huge, gigantic, mess
that lets us to rely on Gen Y and Gen Z to get it all
You may think its just another media
no its not.
no its not.
Facebook, Twitter, Emailings, Banners, Affiliation, SEO, Bloggers
for each one of these words you got a specific way to communicate and to buyits not another mediaits like dozens of new medias
did i say dozens ? maybe more
take a look at that 10 seconds. how many can you count ?
how many can you count ?
how did it change our work ?
seriously ?
First, they are all LIVE
that lets to a lot of misuse from celebrities, brands or politics ! for good bad buzz
a lot happens, and the more time goes by the more things are happening
Secundo, they walk their way, or almost.
and we have choices to make, to fit the target, the goal
Once upon a time, you had only one option
today we are talking about touchpoint, brand experience map, about JPGs, videos, IAB banners, CPV, CPC, CPL, engagement rate, and more.
and third : they make everyone a content producer, and everyone is your competitor, brands, people, tv
and in case you wonder we went from useful informations with one newspaper to tons of crap with thousands of medias
in 16 years, we invented more medias and ways to use it that we did in the whole world history.
so communication and media buying, cant be done without any knowledge
knowledge about the platform, the guidelines, the target, the goal, and the culture,
because, yes, its became a culture
you got to learn or to hire
we learnt, we did not have the choice
In the workshops you will get all the keys to understand and use social media for your business.
and if you want a pro to do
Hire an agency
The End
facebook.com/sosnowiezwww.digitalmarketingcambodia.com
Chnam Oun Dop Pram Mouy (I'm Sixteen)The Cambodian Space ProjectThe Cambodian Space Project2011: A Space OdysseyMusiques du [email protected] 13:23:44