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• ESTABLISHED IN 2005
• 2013 & 2014 BOOK OF LISTS: TOP PR AGENCY IN TAMPA BAY
• 2012 TBTF FINALIST: BEST WEBSITE GENERATING LEADS
• CERTIFIED INBOUND MARKETING AGENCY
• GOOGLE PARTNER AGENCY
#MediaMatchmakers@MediaFusionNow
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Many conventional PR tactics are SPAMMY and
FRUSTRATING!
WANT TO GET YOUR STORY TO THE MEDIA?
Take the time to create a true relationship and become a:
MEDIA MATCHMAKER
#MediaMatchmakers@MediaFusionNow
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OLD-SCHOOL PUBLIC RELATIONS
#MediaMatchmakers
TACTICS• SMILE AND DIAL COLD CALLING• SPRAY AND PAY PAID MEDIA/ADVERTISING• SPAM (EMAIL) THE MEDIA
RESULTS• HEARD ON THE RADIO• PRINTED IN THE PAPER• SEEN ON TV
@MediaFusionNow
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THE PROBLEM:
TRADITIONAL PR IS PREDICATED ON THE WAY PEOPLE USED TO INTERACT WITH RADIO, TELEVISION, AND NEWSPAPERS
NO EASY WAY TO SHARE INFORMATION OTHER THAN WORD-OF-MOUTH, MAKING “EARNED MEDIA” IN PUBLICATIONS THE DRIVER BEHIND AWARENESS AND PURCHASE INTENT.
#MediaMatchmakers@MediaFusionNow
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THE TRANSFORMATION OF PR
• FEWER PRINT OUTLETS
• FEWER JOURNALISTS
• EDITORS ARE MULTITASKING (WRITING AND EDITING CONTENT)
• JOURNALISTS ARE MULTITASKING (VIDEOGRAPHERS, EDITORS, ETC)
• PEOPLE ARE UTILIZING SOCIAL MEDIA AND OTHER OUTLETS TO GET THEIR INFORMATION
#MediaMatchmakers@MediaFusionNow
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THE MEDIA IS NOT YOUR ONLY AUDIENCE
#MediaMatchmakers@MediaFusionNow
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OTHER INFLUENCERS
• BLOGGERS
• SOCIAL MEDIA
• FORUM MODERATORS
• SPEAKERS
• AUTHORS/WRITERS
• INDUSTRY THOUGHT LEADERS
@MediaFusionNow #MediaMatchmakers
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DON’T USE OLD TACTICS ON A NEW AUDIENCE
BUILD RELATIONSHIPS
#MediaMatchmakers@MediaFusionNow
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UNDERSTANDING THE NEEDS OF A NEW AUDIENCE
• TRADITIONAL MEDIA OUTLETS ARE DROWNING IN PITCHES
• THEY DON’T WANT TO DO EXTRA WORK
• THEY DON’T WORK OFF YOUR COMPANY’S PROMOTIONAL PLAN
• THEY NEED TO TELL A GREAT STORY TO THEIR AUDIENCE WANTS TO HEAR
• YOUR NEWS ISN'T ALWAYS NEWS
#MediaMatchmakers@MediaFusionNow
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BUILDING A SUCCESSFUL PR PLAN
• CONNECT WITH YOUR INFLUENCERS ON SOCIAL MEDIA
• LISTEN ON SOCIAL MEDIA
• CONTRIBUTE YOUR ORGANIZAITON’S THOUGHTS AND IDEAS
• DON’T PITCH/SELL
#MediaMatchmakers@MediaFusionNow
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TODAY’S PR LOOKS A LOT DIFFERENT
#MediaMatchmakers@MediaFusionNow
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New Media Alerts
CREATE A VISUAL PRESS RELASE WITH INTERACTIVE ELEMENTS
• Video• Images• Social Media Sharing • Easy Access to Information
#MediaMatchmakers@MediaFusionNow
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REPLACE A TRADITONAL PRESS RELEASE WITH AN INFOGRAPHIC
When Beutler Ink announced a new member of their advisory boar, they didn’t write a press release, they created this awesome infographic.
#MediaMatchmakers@MediaFusionNow
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THE NEW RULES OF PR• TREAT AN INFULENCER LIKE A LONG TERM RELATIONSHIP
• GIVE BEFORE YOU GET
• POSITION YOURSELF AS A THOUGHT LEADER
• PROVIDE UNIQUE REMARKABLE CONTENT
• DO YOUR HOMEWORK ON THE JOURNALIST/PUBLICATION
• LEVERAGE SOCIAL MEDIA DON’T ABUSE IT
#MediaMatchmakers@MediaFusionNow
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THE NEW RULES OF PR• TREAT AN INFULENCER LIKE A LONG TERM RELATIONSHIP
• GIVE BEFORE YOU GET
• POSITION YOURSELF AS A THOUGHT LEADER
• PROVIDE UNIQUE REMARKABLE CONTENT
• DO YOUR HOMEWORK ON THE JOURNALIST/PUBLICATION
• LEVERAGE SOCIAL MEDIA DON’T ABUSE IT
#MediaMatchmakers@MediaFusionNow
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TRADITIONAL PR TODAY’S PR
HUNTING
• DEMANDING ATTENTION
• BUILDING LISTS
• ASKING FOR FAVORS
• YOUR COMPANY'S GOALS
FARMING
• SHARING IDEAS
• BUILDING RELATIONSHIPS
• BEING HELPFUL
• AN INFLUENCER’S GOALS
#MediaMatchmakers@MediaFusionNow
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BENEFITS
• CREATE YOUR OWN NARRATIVE
• INCREASED WEBSITE VISITS
• SEO VALUE
• EVERGREEN CONTENT
• POTENTIAL TRADITIONAL MEDIA COVERAGE
• PITCHING ALTERNATIVE: GUEST BLOGGING
#MediaMatchmakers@MediaFusionNow
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#MediaMatchmakers@MediaFusionNow
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#MediaMatchmakers@MediaFusionNow
Photo Credits• http://www.flickr.com/photos/16761280@N00/2306001896/• https://www.flickr.com/photos/quinnanya/4402332911/in/photolist-7H27cz-6Jdgh4-7ZA91h-5fZ67J-eDoV8-9re8ba-dfh
hAM-294dVg-294epv-294e1g-298CZE-294dAp-294eja-5k64jF-7dYFch-3dctsQ-3d84Qc-8m7MfX-8m7Mgk-6Jej5d-3dcthd-3dctds-tDrBX-bFzotg-3dctA1-3dcta1-3dctBd-3dctFC-3d85e2-3dctNW-3dctJo-3dctnW-3dctj3-3d85p6-3d85gT-3d85vV-3dctpY-3d85nR-3dctr7-3dctKU-3dctGU-3dcteY-3d84S2-3d84Wa-3d85fc-3d85ip-3dctm5-apKtf2-4C8XJi-eDoW5
• https://www.flickr.com/photos/23679420@N00/545653437/in/photolist-QdBKT-7xQrdS-ma5qG-7yq68Z-8BnnkE-k3zpn-6yZxtM-kufJ4q-29aPRH-ubG6g-4Lo8JA-7AWfhY-2apZzF-jaLu9o-dRbrL7-8gmor5-5zEjFG-8juU4-iqUAkz-6ofs53-6WeVqv-gDQZRE-7Ww83p-6Y6rU3-hbjoQw-7UvEii-fPQzJz-8qUpxV-feCM3d-ey77Mi-8KbYzc-iVLZt-f7XbWk-4Vq9ZL-9rM31F-4SBHqN-5yDxB8-avSn5v-4VHDKq-61VtEa-cKnLom-e5BieK-5gswr1-51N2ws-b8UDf8-6HUVcA-HUa9e-9dXKU2-eRoVcV-g7twVH