Download - How to Build a Social Media Content Calendar
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4-Step Strategy to Create a Social Content Calendar
A WEBINAR PRESENTED BY
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Presenters
Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist
HOW TO CREATE A SOCIAL CONTENT CALENDAR
@SproutGKeenan @MPatterson22
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HOW TO CREATE A SOCIAL CONTENT CALENDAR
Best Friends
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HOW TO CREATE A SOCIAL CONTENT CALENDAR
Overview
Why You Need to Share Content on Social•
The Benefits of a Social Content Calendar•
4 Steps to Build Your Own Unique Workflow•
Using Sprout to Schedule Months of Content•
Q & A
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Click here to see the recorded webinar!
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To Increase Following
Share content to boost your
reach and increase the
exposure you need to grow
a bigger social following.
Why You Need to Post Rich Content to Social
To Boost Engagement
Social content can spark
conversations with fans and
followers, giving you the
chance to build deeper
relationships.
To Generate Leads
Create social media posts
sending fans and followers to
your rich content in order to find
quality leads to reach out to.
To Establish Leadership
Posting original, thought-
provoking content will set
your brand apart from
others in your industry.
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To Saving Time
Creating and scheduling
multiple social posts
simultaneously can help save
hours of time on social.
The Benefits of a Social Content Calendar
Planning Campaigns
Social media messages can
spark conversations with
fans and followers, building
deeper relationships.
Crafting Timely Content
You can use social media
to share links to gated
content in order to drive
new leads.
Maintaining Sanity
Posting original, thought-
provoking content will set
you apart from others in
your industry.
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Saving Time
HOW TO CREATE A SOCIAL CONTENT CALENDAR
That’s 2 hours a day crafting content
x 10 minutes per social post
12 social posts
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Planning Campaigns
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Crafting Timely Content
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Maintaining Your Sanity
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4 Steps to Build Your Own Unique Workflow
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1. Establish a Posting Cadence
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How often should you post?
• Post ____ times to Facebook.
• Post ____ times to Twitter.
• Post ____ times to Instagram.
• Post ____ times to LinkedIn.
• Post ____ times to Google+.
Via SumAll & Buffer
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Post Quality
If you’re sharing quality,
though-provoking content
you can get away with
sharing more often.
Cadence Considerations
Your Industry
If you find the days you
post more frequently lead
to less engagement,
consider scaling back.
Post Engagement
Certain industries, such
as tech or retail, have
audiences that are more
active on social media.
Annoyance Level
Be mindful of what and
how often you share.
Would you follow yourself
on social media?
HOW TO CREATE A SOCIAL CONTENT CALENDAR
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Figure Out What Content Resonates
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Access Your Post History
• Use Facebook’s Page Insights
• Use Twitter’s Analytics Page
• Use Sprout’s Social Media Reporting
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Study Your Past Message Performance
Sprout Social Twitter Analytics
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Links
Links to articles or blog
posts created by your
company or an adjacent
source.
Figure Out What Post Types Perform Well
Photos
According to Twitter,
photos receive an average
35% boost in Retweets.
Videos
The same study shows
videos receive an average
of 28% boost in Retweets.
Text-Based Posts
Your run-of-the-mill social
media statuses comprised
of only text.
Offers
Any sort of contest or
giveaway offering your
followers a chance to win.
Gifs
More networks are
creating functionality to
share gifs in your feed.
Quotes
Inspirational quotes from
famous figures or those
that you work with.
Hashtags
Whether they’re trending
hashtags or hashtags
you’ve created in-house.
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Mentions & Replies
Messages mentioning
others or directed right to
those who have messaged
you.
Figure Out What Content Performs Well
Company Updates
Updates from your
company, whether that’s a
new feature or press
release.
Blog Posts
Articles that you’ve written
or that you’ve found on
relevant sites.
eBooks & Webinars
Content that invites your
users to download your
latest eBooks or webinars.
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Figure Out Which Topics Perform Well
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3. Source Quality Content at Scale
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Internal Sources
1. Your company’s blog.
2. User-Generated Content.
3. eBooks, Webinars and other resources.
4. Product announcements and updates.
5. Fresh imagery from your design team.
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Feedly
1. Create Topics Based on Each of Your Interests
2. Follow Thought-Leaders in Each Specific Space
3. Content is Automatically Streamed to Your Feedly Page
4. Share Content You Think Your Following will Enjoy
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Bambu by Sprout Social
1. Employers collect the top content for
their company and load it into Bambu.
2. Employees can access the page and
choose the content they’d like to
share.
3. Users can share posts directly,
schedule messages or collect links for
their content calendar.
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Buzzsumo
1. Type in a topic or domain relevant to
the content you’d like to share.
2. Buzzsumo returns the most socially
shared content given your selected
timeframe.
3. Start collecting links to content you’d
like to share.
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4. Start Filling Out Your Calendar
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1. You know how frequently to post content. 2. You know what kind of content to post. 3. You know where to source content to keep up. 4. You just need to start building out your calendar.
HOW TO CREATE A SOCIAL CONTENT CALENDAR
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PRESENTATION TITLE
Calendar with Reminders
Create recurring events in your calendar of choice to remind you when it’s time to post pre-made content.
Excel Templates
Build an Excel doc or Google Sheet and use it to store your upcoming social
media posts.
Social Scheduling Tools
Tools created to create, store and schedule your
social media posts at pre-determined times.
Ways to Schedule Your Social Content
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HOW TO CREATE A SOCIAL CONTENT CALENDAR
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HOW TO CREATE A SOCIAL CONTENT CALENDAR
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PRESENTATION TITLE
Fill in Mandatory Content
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PRESENTATION TITLE
Fill In the Blanks
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HOW TO CREATE A SOCIAL CONTENT CALENDAR
Version 2 of the Publishing Calendar
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Click here to start using Sprout Social’s social publishing tools!
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Thank you!
Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist
HOW TO CREATE A SOCIAL CONTENT CALENDAR