Engaging Online Community Members:
Moving Beyond Conversation to Co-
creation
Linda Ury Greenberg, Columbia UniversityKevin Lonnie, KL CommunicationsSean Holbert, KL CommunicationsJune 22, 2014
Focus Groups
Online Forums/ Live chatOnline
Panels
MROCs
Co-creation Communities
“It’s getting cheaper and cheaper for users to innovate on their own. This is not traditional market research — asking customers what they want. This is identifying what your …users are already doing and understanding what their innovations mean for the future of your business.”
- Eric von Hippel, Professor at MIT
React
Create
Share
Collaborate
Ideation
Collaboration
Questions?
Create with customers, not just
for them
Sean HolbertEVP, Business DevelopmentKL [email protected]
Kevin LonniePresidentKL [email protected]
Linda Ury GreenbergDirector of Marketing ResearchColumbia [email protected]
