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QUALIFIER POLE POSITIONbut what about the race?
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PREPARATION FOR THE NEXT ‘SEASON’
NEW PLAYERS IN THE PAYMENT WORLD
NEW TECHNOLOGIES
I.
II.
III.
WHAT HAPPENED IN THE LAST YEARS
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HUNGARY IN NUMBERS
POPULATION 10M MOBILE PENETRATION 119%
1POS TERMINALS 91k PAYPASS POS 42%
1BANKCARD NR 8,86M PAYPASS CARDS 30%
1NR of card transactions 168MQ1 2014
avg amount of card payment 21 EUR
1nr of ATM cash withdrawal 53MQ1 2014
avg amount of ATM trx 175 EUR
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SUCCESS PRE-REQUISITES
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PaymentVAS
AGGREGATOR HUBS
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HANDSETS
600K2014 1,6M2015 4,0M2016
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POS/POA
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NFC_Postpaid_2FF_3FF_2014jun.indd 1 25/06/14 11:02
SIM CARD (SECURE ELEMENT)
SECURE STANDARD HANDSET INDEPENDENT REPLACEABLE OTA MANAGABLE SCREEN/BATTERY OFF
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GLOBAL FOOTPRINT
MNO TSM SP TSM WALLET BACK-END OTA SIM
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TOO MANY APPLICATIONS
LOW DOWNLOAD RATE (4-8%)
LOW USAGE (LESS THAN 10%)
WHAT IS THE PROBLEM?
PAYMENT FOCUS
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WHAT IS THE PROBLEM?
TECHNOLOGY DEPENDENCE
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DO NOT FOCUS ON THE LAST CENTIMETER!
!
NFC QR BLE HCE EMBEDDED SE VOICE TONE SWIPE TAP INSERT
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ONE WALLET TO RULE THEM ALL?
NOT ONE BUT ONLY A FEW
COOPERATION
BIG/SMALL DATA USAGE
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MORE THAN A PAYMENT TOOL1
SUCCESFULL MOBILE WALLET
ABLE TO EXPLOIT SYNERGIESII
MARKET DRIVING PLATFORMIII
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MORE THAN A PAYMENT TOOL1
SUCCESFULL MOBILE WALLET
ABLE TO EXPLOIT SYNERGIESII
MARKET DRIVING PLATFORMIII
ECOSYSTEM IS THE VALUE+1
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“I BELIEVE I(T) CAN FLY”
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holistic approach
customer reach
enabling platform
added value
power to penetrate
“I BELIEVE I(T) CAN FLY”
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LAUNCH Q4 2014
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