![Page 1: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/1.jpg)
How to Create Better Videos For Your BusinessWith Ross Coverdale Video Editor & Producer
![Page 2: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/2.jpg)
A LITTLE ABOUT ME
![Page 3: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/3.jpg)
ABOUT
VIDEO EDITING COACHING VIDEOGRAPHY
Using the raw footage you’ve filmed, or I’ve helped you produce, I then edit your footage together, resulting
in a ready-to-publish, polished piece of video
content.
I offer advice on your technical set-up, strategy, and coach you one-on-one
on your performance on camera – helping you
become the best you can be in your video marketing.
If you need someone on-hand to step behind the
camera, you can concentrate on what you do best:
creating your content and communicating with your
customers and clients.
![Page 4: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/4.jpg)
WHY VIDEO?
![Page 5: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/5.jpg)
WHY VIDEO?Video already accounts for over 70% of all online traffic– by 2020, this figure will be around 90% (Google)
85% of businesses now have internal staff and resources to produce videos in-house (Hubspot)
90% of consumers report that videos help them make a buying decision (Forbes)
After watching a video, 64% of consumers are more likely to buy a product online (Comscore)
![Page 6: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/6.jpg)
ROADBLOCKS
![Page 7: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/7.jpg)
WHAT’S IN THE WAY?
GEAR / TECH TIME FEAR
![Page 8: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/8.jpg)
GEAR / TECHWhat gear should I buy?
What is your budget?
Cover the basics:
• Camera
• Tripod
• Microphone
What about editing?
Know your resolutions (720p/1080p/4K)
Find editing software you’re comfortable with (Final Cut Pro/Adobe Premiere Pro/Camtasia/iMovie/Windows Movie Maker)
Be patient – editing takes time!
![Page 9: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/9.jpg)
GEAR / TECH
RODE Videomic GORODE Smartlav+
![Page 10: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/10.jpg)
GEAR / TECHSoft Boxes
Ring Light
![Page 11: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/11.jpg)
TIMEMaking videos takes time (sorry)
Can you find ways to save time setting up?
Batch recording
But! The more you do it, the quicker and easier it will become
![Page 12: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/12.jpg)
FEARYou don’t need to be ‘broadcast ready’
You will care about the way you look, the way you sound, and how you come across a lot more than anyone else will
Embrace the messy, but always try to improve
![Page 13: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/13.jpg)
PLANNING
![Page 14: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/14.jpg)
WHAT SHOULD I TALK ABOUT?Research! What questions/keywords are people asking questions about in your area of expertise?
Resources: answerthepublic.com Google: Search / Experiment with autocomplete
Review questions from your customers/clients
![Page 15: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/15.jpg)
CATEGORIESSeries of videos are good, but try to keep things mixed up enough for variety:
Product/Service questions – e.g. Who is this for?Tutorials – e.g. How to… Behind the scenes – e.g. How I…Events – e.g. My time at…
![Page 16: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/16.jpg)
FILMING
![Page 17: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/17.jpg)
SET-UP
![Page 18: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/18.jpg)
SOURCE: WISTIA
![Page 19: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/19.jpg)
SO YOU’RE READY TO GOBEFORE YOU START! Answer these questions:
• What’s the point of this video? What is it aiming to achieve?
• Who is it for? Not ‘my customer’ – ‘my customer who needs to _____’
• What’s the ONE THING?
• What should the viewer do as soon as they’ve watched it?
![Page 20: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/20.jpg)
OK, NOW YOU’RE READY• Don’t be afraid of the record button
• Start with a smile
• Look into the lens
• SLOW DOWN (Sometimes… slow… right… down)
• Try to enjoy it!
![Page 21: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/21.jpg)
RECORDING TIPS• Record segments, pause and start again (you can trim out the gaps)
• Keep notes next to your camera (be aware of eye contact)
• Don’t put too much pressure on yourself
![Page 22: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/22.jpg)
GIVE YOURSELF PERMISSION TO BE HUMAN
![Page 23: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/23.jpg)
COMPETITION TIME!
![Page 24: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/24.jpg)
YOUR FIRST RAD VIDEOUpload your welcome video to YouTube channel Facebook page, using the hashtag #MYRADVIDEO
– Welcome video – Explainer – Tutorial– Interview – Discussion – Use your imagination!
Deadline is 2 weeks from today (Thursday October 26th)Judged by myself and Janet
Winners will be announced on Friday 27th October
![Page 25: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/25.jpg)
1ST PRIZE
OR +
+ 5 RUNNERS UP WIN SUNGLASSES
![Page 26: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/26.jpg)
Q&A
![Page 27: How to Create Better Videos For Your Business · How to Create Better Videos For Your Business With Ross Coverdale Video Editor & Producer. A LITTLE ABOUT ME. ... (Hubspot) 90% of](https://reader036.vdocument.in/reader036/viewer/2022062920/5f02a1ea7e708231d4053bd4/html5/thumbnails/27.jpg)
Ross Coverdale Video Editor & Producer
Web: www.radlad.co.uk Social: @radcoverdale Email: [email protected]
CONTACT