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PRODUCT DESCRIPTIONSTHE FORMULA TO START SELLING MORE ONLINE
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“Good and detailed product descriptions are essential when the customer can’t see and touch the products before buying. Content design closed the sale.”
- Jakob Nielsen, Usability Expert
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Well written copy can improve usability by
124%.
- Nielsen Norman Group
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SEO IMAGES COPY(Find It) (Show It) (Tell It)
THE FORMULA
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SEOFIND IT
1
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▪ Titles
▪ Description/Content
▪ Alt Image Tags
▪ Meta Descriptions
SEO Considerations
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Titles
▪ Page titles
○ Store | Modern Finery
○ Little Black Dress | Modern Finery
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Description & Content
▪ Include relevant keywords
○ Brands
○ Styles
○ Colors
▪ Keyword planning tool
▪ Don’t forget the local aspect
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Alt Image Tags & Meta Descriptions
▪ AITs tell search engines what images can’t○ Must have one for every product photo
▪ Meta descriptions tell the customer they’ve found the right page
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IMAGES2
SHOW IT
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Take a better product photo
▪ Lighting
▪ Background
▪ Angles
▪ Editing
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GOODBAD
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Look like a Professional
▪ Soft Lighting ○ Natural light (afternoon is best!) or light diffuser
▪ White Background ○ Use a curved white piece of fabric/felt
▪ Try Angles ○ Move the product or move your camera/yourself 10 times!
▪ Make Edits ○ Try pixlr.com for cropping and easy adjustments
Take as many photos as possible!
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3
COPYTELL IT
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Copy Tips
▪ Create a scannable format○ People don’t read thoroughly
▪ Write a first draft○ Revisit to make the language more persuasive
▪ Make your descriptions seductive○ How is it making your customer’s life easier, healthier, funnier?
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GOODBAD
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AUDIENCEREMEMBER WHO YOU’RE SELLING TO
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SEO IMAGES COPY(Find It) (Show It) (Tell It)
THE FORMULA
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Questions?
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