LANDING PAGE OPTIMISATIONMake me believe.

WHAT IS A LANDING PAGE?

• Anywhere people land

• One page, one outcome

• Buy, email, optin

• Optimise based on traffic source

PROOF IN WHAT YOU SAY

• Can I trust you?

• Will it work for me?

• Will this product solve my problem?

• In not, then what?

ALL EYES ON ME

• Scan the page

• Upper left

• Pictures and directly below

• Blue underline links (they’re trained)

PREDATOR VIEW

I’M LAZY

• Make everything easy

• Remove unnecessary steps

• Black text on white, easy to ready, big enough

• Don’t hide things from me - e.g. price

• Good website scent

THE NOT SO SECRET FORMULA

• Attention

• Interest

• Design

• Action

GET MY ATTENTION

• Videos (FTS)

• Photos (UTS)

• Headline

• Pattern interrupts

KEEP MY INTEREST

• Short copy (TSR)

• Long vs short copy

• Minimise distractions

• Offer above the foldwww.meta-formula.com/MetaStock-Subscribe.html

BUILD MY DESIRE

• Bullets - www.melbourneSEOservices.com

• Benefits vs. features (WIIFM)

• Show me proof (demonstration + testimonials)

LIGHTS, CAMERA, ACTION!

• Make a good offer

• Make me a guarantee

• Tell me what to do

HEAD TAG TIPS

• Titles should be to the point (3-6 words)

• Displayed in the SERPS

• Meet them in the conversation in the mind

• Looking For The Best Mortgage?

• Download Your Free Trading Systems Here!

• Health Insurance: Get Expert Advice

HEAD TAG TIPS #2

• Description should sell and give a call to action

• Ask a question in the title and answer it in the description

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ON SITE COPY

• Short paragraphs

• Simple, clear, direct, no ambiguities or mixed meanings

• eg. How did you find this website? (enjoy or locate)

• Write to an 8th grade level

• It’s never about you... it’s about the user

DAVE’S SECRET

• Using amazon.com for headlines and bullets

• Starting building your list for day one

• Proof in what you say - David Jenyns story, testimonials, logos

COPYCAT

• www.trading-secrets-revealed.com

• www.planet13.com.au

• Amazon.com, Zappos.com, Ebay.com

TRACKING, TRACKING, TRACKING

• Can’t improve what you don’t measure

• Set goals and monitor conversions

• Always be split testing

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• Analyse your results

• # visitors

• Referrers (source and keywords)

• Bounce rate (40%+)

• Time on page (1-2 mins)

• Conversions (18% optins, 2% sales)

80/20 RULE

• Learn to write copy

• 1 page, 1 outcome

• Every page is a landing page

• Copycat success

• Remember to build a list

QUESTIONS