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How to Earn Traffic(without selling your soul)
Rand Fishkin | CEO
http://bit.ly/trafficwithsoul
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There’s a War Going On
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Aggressive Marketingvs. Authenticity
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Aggressive Marketing Demands…
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Keyword-Stuffed PostsJust for SEO
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Content Writers Aren’tParticularly Interested In
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Shoving Out More Posts to Meet Traffic Quotas
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Following People on Twitter Just to Get them to Follow You Back
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Begging for Linksand Shares
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Submitting Your Site and
Posts in Artificial Ways
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Repetitive Social Shares to Reach a Bored Audience
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Doing Distasteful Things Just
to Earn Future
Favors From Others
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Pushing Visitors to “Subscribe” or “Follow”
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Cold-Emails for Guest Posts or Links
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That Stuff Sucks
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Authentic Blogging is About…
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Being You
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Writing About What Excites You
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Promoting Only Those Things that
Truly Capture Your Interest
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Developing Relationships with People You Like
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We Can Solve This Problem
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Have Your Cake…
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And Eat It, Too
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Let’s Talk About
Authentic Marketing
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(No. It’s not an oxymoron.)
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The Strategy…
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Connect Your Passions
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With What Your Audience Needs
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Discover the Intersection of Content You’re Excited About
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And Content
That Excites Others
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Build a Brand With These Three Qualities:
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#1: Loved
(specifically by you)
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#2: Unique
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#3: Memorable
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Commit Yourself to Trying
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And Failing
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Again and Again and
Again.
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The Tactics…
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Don’t Stuff Keywords and Don’t Write for Keywords
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But When You Write Something, Check if There’s a Searched-for
Phrase to Include
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Don’t Write 3X a Day Just to Get More Traffic
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Do Commit to aConsistent Schedule
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Don’t Follow People on Twitter Just to Get a Follow-Back
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Do Interact w/ Influencers Whose Content You Like
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Do Keep a High Signal:Noise Ratio
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Don’t Beg for Links or Shares
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Do Make it Easy for Others to Share Your Work
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Don’t Submit Everything You Publish to Every Site
Possible
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Do Make an Effort to Promote those Special,
“1 in 100” Posts
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Don’t Repeat Social
Promotions if You’re
Uncomfortable
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Do Know that Only 10-20% of Your Followers/Fans are Online at Any Given Time
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Don’t Join Every Network Under the Sun
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Do At Least Have a Presence on These:
Users: 90mm 850mm 200mm 120mm 12mm
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Do Share Your Posts on Your Top 2-3 Networks
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Don’t Share Stuff You Don’t Like
Just to Earn Followers/Fans
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Do Share Stuff You FindAmazing & Worthwhile
(and find more of it)
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Don’t Do Distasteful Favors Just to Get “You-Owe-Me-Ones”
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Do Be Generous to Others and They’ll Be Generous to You
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Don’t Push People to Subscribe / Follow / Share
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Do Make it Easy to Find Those
Features
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Don’t Cold Emailfor Guest Posts
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Do Build Relationships and Let Your Friends Know You’re Interested
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But Rand…
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I’m Not aProfessional Marketer
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You Don’t Need to Be.
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I Don’t Have Time for Marketing
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20 Minutes per Postis All I Ask
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I Can’t Really Do This; Can I?
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This is when Geraldine started
her blog
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This is where people usually
give up.
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Past 3 months are averaging 3.5K
visits/day
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You Can Do It.
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p.s. SEO 101 For Travel Bloggers
http://www.seomoz.org/blog/seo-101-for-travel-bloggers
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Rand Fishkin | CEO
@randfish
www.seomoz.org/blog
http://bit.ly/trafficwithsoul