How To Engage and Energize Your CSR Team
Aniisu K Verghese
www.intraskope.comwww.intraskope.wordpress.comin.linkedin.com/in/aniisu
1
THE NEED FOR ENGAGEMENT
Why
• Help the team connect to the bigger picture and CSR goals
• Align volunteers on the objectives and raise their level of impact
• Improve cross pollination of ideas within and outside the organization
• Increase the awareness among leaders on the CSR value the team is adding
• Recognize the team for their commitment and expose them to larger initiatives
• Learn from best practices as you enhance the impact of CSR
How
• Autonomy for team
• Periodic communication and
interactions
• Consult leaders
• Tap the power of employees
• Strengthen connections
• Recognize top contributors
• Report impact
• Have fun!
Internal External Periodicity
Have leaders meet the group
and share insights, learn about
impact
Visits by members to partner NGOs
and projects
Monthly
Invite employees/volunteers to
share learning and practices,
join core team deliberations
Communicate impact via digital
channels, leverage video for CSR
impact
Monthly
Invite external CSR leaders to
meet the core team
Invite NGOs in areas of interest Bi-monthly
Educate volunteers to be better
brand ambassadors
Opportunities to participate/speak at
workshops
Bi-monthly
Run a CSR blog on the intranet Profile top volunteers on careers page Monthly
Recognise your best volunteers,
celebrate successes
Author papers, submit to CSR
publications
Quarterly
Invest in cross training and
social innovation forums
Secondment at NGOs/overseas
assignments
Annual
MAP
CALENDAR(SAMPLE)
Themes Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Communication
Leader
engagement
Recognition
Exposure
Awareness
Training
Team Building
Reporting