Download - How to engage your facebook page visitors
How To Engage your Facebook page visitors
Who is Lara Solomon?
• Owner of the Mocks brandwww.MyMocks.com
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbitwww.SocialRabbit.net
• BigFoot at Steps – online social media training www.StepsLearning.com
• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www.SmartCompany.com.au
These are Mocks – sock covers for mobile phones
Facebook for Personal Use!
Social Rabbit on Facebook – www.fb.com/socialrabbit
Today….- What to post on your Facebook page to get people talking to you and coming back
- How to use the content to increase the number of likers on your page and build your business’ online reputation
Social Rabbit on Facebook – www.fb.com/socialrabbit
Posting
What to post?
Social Rabbit on Facebook – www.fb.com/socialrabbit
How often do you Post on Your Facebook page?
POLL
Social Rabbit on Facebook – www.fb.com/socialrabbit
Posting
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What Makes a Good Post?- Relevant- Interesting- Engages- Enquiring/questioning- Entertaining- Easy to comment on by fans- Honest- Real- Insightful- Open- Involving
Think about….- What would you want to see on the page if you liked it?- What posts would you respond to?- What comments could people put to the post?
Post Examples
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Mix Up Your Posts…
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Use text & attachments – NEVER JUST AN ATTACHMENT!
What can you attach?Links to articles, eg www.ezinearticles.comLinks to other websitesLinks to other tabs on your pageLinks to your websiteLinks to a video eg www.youtube.comPhotosVideoPodcasts
Social Rabbit on Facebook – www.fb.com/socialrabbit
With Your Posts Are You?
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• Asking questions (easy ones?)• Giving relevant info?• Adding value to your visitors?• Doing what you promised visitors?• Posting regularly?• Adding links/photos/video to posts?• Regularly reviewing what has worked and what hasn’t?• Getting comments on your posts?• Being consistent with your posts?• Are your posts good quality?• Interesting?• Engaging?
Social Rabbit on Facebook – www.fb.com/socialrabbit
I want to try a Game
Social Rabbit on Facebook – www.fb.com/socialrabbit
Win a copy of the ebook Ideas for your Facebook page for the fitness industry
How?1) Write a text with your name and email address
in it.2) Type in this phone number 0403 891555DON’T PRESS SEND YET!
When I say go the first text through wins the copy…..
Responding to Posts & Comments
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Social Media is ALL about relationships!
You MUST respond to any posts put on your page.
You MUST respond to comments on your posts
Social Rabbit on Facebook – www.fb.com/socialrabbit
Your Reputation
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What you say on your Facebook page is a direct reflection on your business, that includes:• Spelling mistakes• Typos• Wrong information• Being mean• Not replying
Michelle Bridge’s 12 week Body Transformation page – not a single response
Great work from SMAI
Your Reputation
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How would you feel?
Social Rabbit on Facebook – www.fb.com/socialrabbit
Using Content to Build Your Reputation
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Why do you have a page?What do people get from your page?
Are you delivering it?
Social Rabbit on Facebook – www.fb.com/socialrabbit
Why Content Builds Your Business Reputation
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• People see you demonstrating your expertise• What you provide is helpful• You walk the talk in terms of doing as you say• You are generous with your time/advice/information = people think WOW if they give that away for free imagine how great the paid stuff is!• People send their friends to your business• It keeps your business top of mind with your audience, so that when they need you they will come back to you
Social Rabbit on Facebook – www.fb.com/socialrabbit
Free Social Media Checklist When you sign up to the fortnightly Social Rabbit newsletter at www.SocialRabbit.net
Save 25% on StepsSteps is an online Facebook training program that covers everything you need to have an awesome Facebook page. Normally $147 now $110Use code FIT25 at www.stepslearning.com before April 15th 2011
Ideas for Your Facebook Page ebookOnly $10 get lots of ideas for your business – over 22 industries to choose fromwww.socialrabbit.net/shop/ideas-for-your-facebook-page
Buy Lara’s Book in April for only $23.95 (inc postage) & get 2 FREE Mocks (worth $20)www.socialrabbit.net/shop/brand-new-dayThe Mocks will be Brand New Day & a rainbow Teddy, unless requested otherwise
Special Offers for Webinar Attendees
Social Rabbit on Facebook – www.fb.com/socialrabbit
Thanks for being part of today’s webinar. We would really appreciate your feedback, so please complete the exit survey, any thoughts would be great.
We have a full year of webinars ahead:
Don’t worry if you missed any, they are recorded, so just go back and register and you can listen to the recordings.
FREE Industry Specific - $25 MBPT - $25
10th May - Top 11 Website Mistakes and How to Avoid Them
14th June - How to plan, resource and run your social media program
2th July - How to Build a Brand on a Budget
9th August - Sales Success Principles to Creating and Keeping Customers for Life
23rd Sept – Google Analytics Gold; Fast Track to the Data that Matters
11th Oct – Better Business Program
8th Nov – The Benefits of Using a VA in your Business
28th April - Selling In A Tough Economy
31st May - Managing Your Business By The Numbers
28th June - The Lifeline To Our Business – Incoming Calls!
26th July - Guerrilla Marketing That Works
30th Aug - Powerful Promotions For The Borderline Bunch
27th Sept - Selecting Your Ultimate Team of Professionals
25 October - Shhhh . . . 9 Secrets to Grow Your Business
6th May - Accounting 101 for Small Business Owners
3rd June - Package, Price and Present!
8th July - Smart Returns – Understanding the importance of cash-flow
5th August - Maximising the Media For Your Business & Brand
2nd September - 7 ways to connect with complete strangers (i.e. potential clients) on the gym floor
7th October - What is your disaster recover plan?
4th November - Putting the PERSONAL into Personal Training