#SMX #32a @stonetemple
Who Am I?
Columnist & Contributor
CEO & Founder
50+ person Digital Marke3ng and SEO agency
Lead Co-‐Author
#SMX #32a @stonetemple
Myths
Links Are No Longer Important
Primary Focus Should Be Links
Social Links Drive SEO
All My Links Need to Go To Money Pages
All I Need to Do is Publish Great Content
Content Marketing is Too Crowded
#SMX #32a @stonetemple
Build Your Reputation
Grow Visibility
Oh Yes, Let’s Get Some Links Too
1
2
4
Grow Your Audience 3
Content Marketing Goals
#SMX #32a @stonetemple
Google Risk Reduction
It’s About the Ecosystem
The Ecosystem is About Relationships
Focusing on Links Strains Relationships
Get the Best Links Anyway
Why Links Are Secondary
#SMX #32a @stonetemple
Site Reputation
Build Audience
Direct Links to Site
This Got a Link From the Wall Street Journal
1. Publish Great Content On Your Site
#SMX #32a @stonetemple
Hubspot Guest Post Including a
Link to Stone Temple Site
2. Publish Great Content On 3rd Party Sites
#SMX #32a @stonetemple
Links to Your Guest Post Make the Links Back to Your Site More Valuable
Guest Post 2
Guest Post 1
#SMX #32a @stonetemple
Building Relationships With Influencers
Read Everything They Write
Follow Them on Social Media
Start Interacting
Don’t Pitch Them, Be Patient
Wait to They Start to Notice You
Then, Suggest Ways to Collaborate
#SMX #32a @stonetemple
Reasons Why Larger Brands Will Partner
You are Faster Moving
They Don’t Have the Budget
They Don’t Have the Focus
Harder for Them to Make the Business Case
They Don’t Have the Subject Matter Experts
#SMX #32a @stonetemple
Doesn’t Mean Spend Millions of Dollars
You Can Focus On One Vertical
You Can Focus On One Brand Theme
Then Invest More in That Area
They Don’t Have the Subject Matter Experts
What Do We Mean By Invest More
#SMX #32a @stonetemple
Find a Vertical Concept That You Can Lead
Focus Your Content On That Concept
Develop the Subject Matter Expertise
Engage and Build Followings
Establish a Leadership Role
Steps to Being Unique
#SMX #32a @stonetemple
Steps to Getting the Early Mover Advantage
Recognize New Channels
Test the Waters for the Potential
Dump it, if It’s Not Working
Engage and Build Followings
Establish Leadership in That Channel
#SMX #32a @stonetemple
Promote Better Best Practices
Attention Grabbing Title
Compelling Images
Tune the Content to Each Channel
Push Through Social Media
Leverage Influencers
Follow-On Content and Multiple Pushes
#SMX #32a @stonetemple
What Do I Mean by Work Harder
Again, Focus is Key
Do Something that Others Won’t
Go Deep Into Manual Research
Leverage Data That Others Haven’t
Put the Hours In Where Others Won’t
#SMX #32a @stonetemple
Eric Enge [email protected]
@stonetemple +Eric Enge
(508) 879-0950 www.stonetemple.com
Thank You!