How to explain online social networks in small companies and
plan content for them
BabelCamp, Brno, 6. 9. 2014
We both use social media for companies. We help with strategies, create content, communicate in the name of brand. And we also run courses about social media marketing, so …
… so we decided to start online courses. Everything what you can learn offline, you can learn also online. We will start www.socialmediaskoleni.cz during the second half of September.
Few numbers about SMB and online social networks
46,6 %
46,6 %of employers in Czech Republic are from 45 to 59 years old
= 77 400 entrepreneurs
*Data from Czech Statistical Office
9,9 %
9,9 %of people in Czech Republic are from 45 to 59 years old
= 1 041 525 persons
*Data from Czech Statistical Office
11,9 %
11,9 %of Facebook users in Czech Republic are from 45 to 59 years
old
= 500 000 users*Data from Facebook
What type of users are they?
They spend less time online on FacebookThey have less friends on Facebook
They like less Pages on FacebookThey often do not know the difference
between profile and PageThey don’t know how to setup the privacy
What else?
Necessary to explain
Even it’s quite theoretical, they need to understand the change in communication models from one-to-many to many-to-many. Because this change causes that they can communicate directly with customers, but also that they do not own their brands anymore. Everybody can write anything about them.
They need to understand, that social media are not only social networks. That there are also blogs, wikis, collaborative systems, etc.
Explain that they already have their social network
Need to understand that people are not on SM because of brands, but because of other people
Now they understand, how it works.
What’s next?
If not, how do you want to use marketing channels (and also
social media) properly.
Social media marketers need to know the overall marketing
strategy and get the good brief.
You can easily morph from social media
manager to the marketing strategy
planner
Sometimes it’s better to not use social than use them badly!
And good consultant can convince client to not use social if there’s no sense for using it.
Content is not a cheap thing. Even if you manage social media in-house, you have
to pay the time of your people.
And quality content is crucial.
But SMB owners need to understand, that content for social has to be different than
their usual communication.
Thank you for your attention
Jenda Perlajendaperla.czlinkedin.com/in/jendaperlafacebook.com/SocialMediaManiactwitter.com/Perlino