HOW TO USE SOCIAL MEDIA TO FORECAST F ASHION TRENDS
Professor Wendy K. Bendoni | MAGIC Trend Forecaster | @BendoniStyle
4 KEYS TO PREDICTINGFASHION TRENDS ON SOCIAL MEDIA
1. What is TRENDING currently?2. WHO is talking about the TREND of interest?3. Monitor SOCIAL SHARING about a TREND.4. Confirmation of a trend through SOCIAL PROOF.
A TREND IS OVER BEFORE IT BEGINS
FORECASTING WITHREAL-TIME CONTENT
InnovationalImpact
TRENDING COUNTTRACKING BY NUMBERSCONFIRMATION: CONSUMER SOCIAL PROOF
Curated by Editor Social Proof “Confirmation”
Does social media start or follow fashion trends?
Trends That Start Online
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How do street photographers fit intofashion forecasting on the Internet?
TRADITIONALSTREET PHOTOGRAPHERS
TREND FORECASTING THROUGH INSTAGRAM
Top 12 Street Photographers to Follow for New York Fashion Week:1. Melodie Jeng2. Mark Iantosca3. Phil Oh4. Adam Katz Sinding5. Caroline Blomst6. Tamu McPherson7. Tommy Ton8. Tim Regas9. Eddie Newton10. Scott Schuman11. Karl Edwin Guerre12. Garance Doré
How can bloggers enable you to track a trend?
FORECASTING THROUGH INSTAGRAM
WITH KEY INFLUENCERS
Fashion trends discovered through social media
TOP 6 TRENDS TO SPOT AT MAGIC
1. Men’s Vintage Tailoring2. Wandering Nomads3. Fashion is Art4. Borrowed Nostalgic Memories5. Denim Work6. Minimalist Living
#FindItHere
What are some good TOOLS OF THE TRADE?
PANTONE COLOR APP
HOW TO FIND TRENDS THROUGH SOCIAL CHANNELS
SNAPCHATTER’S to Follow:
1. Bobbyhundreds2. Psimadethis3. ManRepeller4. Diplo5. Nowthisnews6. JeromeJarre7. Hannahbgood8. Frmheadtotoe9. Ryanseacrest 10.SophiaAmoruso 11. Ireneisgood
BLURRY LINE BETWEEN FASHION- CONSCIOUS CONSUMERS ANDINDUSTRY TREND CONCEPTS
MAG
IC SOCIAL
INTERACTIO
NS
Fashion Forecasting today requires always looking for NEW social communities