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Page 1: How to generate perfect ad insertion

HOW TO GENERATE PERFECT AD INSERTION

Anders Olsen Sandvik

Front-end developer at Finn.no

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Challenges

Category chaos

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Challenges

Category chaos

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Challenges

Category chaos

Metadata

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Challenges

Category chaos

Metadata

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Challenges

Category chaos

Metadata

Text search

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#TeamSummer at Finn.no

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#Sofa #IKEA #Ektorp #Loveseat #Fabric #Black

#TAGS

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#Tags simplify ad insertion

Suggestion engine

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Suggestion engine

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#Tags simplify ad insertion

Suggestion engine

Mobile friendly

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#Tags simplify ad insertion

Suggestion engine

Mobile friendly

A category for everything

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#Tags simple and precise search

Metadata / Smart tags

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Metadata

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#Tags simple and precise search

Metadata / Smart tags

Search filters = #tags

Related tags

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#Tags creates new opportunities

Trends

Many users = lots of creativity

Special tags

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DEMO

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So how do we get #tags?

Optional tags

Category = tag

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#Tags have challenges

Spamming and moderation

Homonyms and synonyms

Stemming

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Will #tags make ad insertion perfect?

@Andersos

[email protected]


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