Transcript
Page 1: How to get more real estate referrals

Matt SmithsonHead Honcho at The Smithson Group

@re_coachfacebook.com/TheSmithsonGroup

http://TheSmithsonGroup.com

[email protected]

Page 2: How to get more real estate referrals
Page 3: How to get more real estate referrals

Why Are Referrals So Important?

● 8x more cost effective than other lead sources.

● They have very high conversion rates.

● Instant level of trust.● They boost your energy.

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Referral Study and Survey Insights

● NAR Profile of Home Buyers and Sellers 2013○ 80% of Buyers and 84% of Sellers would recommend

their agent○ 42% of Buyers and 39% of Sellers found their agent via

referral● Nielsen Consumer Study 2012

○ 84% of consumers trust recommendations from friends above all other forms of advertising.

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Why Do People Refer You?

● They trust you (Be The Expert)

● They had a great past experience with you

● They want to help others (Advocate)

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Who Are Potential Referral Sources?

Past Clients

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Friends, Family, Acquaintances

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Elder Law Attorneys / Financial Planners / Accountants

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Business Partners

○ Loan Officers

○ Home Inspectors

○ Pest Inspectors

○ Tradesmen

○ Advertising Representatives

○ Surveyors

○ Settlement Agents

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How To Get More of Them

● Have a database and manage it using a KISS approach

● ASK for them, and GIVE them

● Provide Excellent Service and Value (WIFT)

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How To Get More of Them

● Stay In Contact With Them

○ Have a Plan

■ Call Them

■ Send Them Items of Value

■ Meet With Them

■ Repeat Consistently

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How To Get More of Them

● Make It Easy For People To Refer You

○ Business Cards

○ Up-to-date Contact Information

○ Social Media Connection

■ Facebook

■ Twitter

■ LinkedIn

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How To Get More of Them

● Make It Easy For People To Refer You

○ Business Cards

○ Up-to-date Contact Information

○ Social Media Connection

■ Facebook

■ Twitter

■ LinkedIn

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