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How To Have Eager Prospects Calling and
Begging For Next-Day Appointments
4 Little Known Ways for Driving Traffic, Leads & Sales
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?
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The Question becomes:
“What makes a great (Lead Generating)
website?”
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<THE Interactive & Multi-Channel Web
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SECTION 1 - Get Found Online
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SEO (search engine optimization)
• Not very technical, and work with your webmaster
• Long term thinking over short term gains
• Highest return over time if done right
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SEO Starter tips - Broad
1. Create high quality educational or entertaining content
2. Set up a blog and schedule content (weekly)
3. Write guest posts on other blogs4. Set up social media profiles – start
sharing
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SEO Starter tips - Specific
1. Research and choose a keyword for each page
2. Use keywords in headlines and sub-heads
3. Naturally place keyword and variations into body
4. Keywords in filenames and pictures (urls/jpgs, etc)
5. Think about your users 1st, search engines 2nd
6. Include keywords in TITLE tags, META Descriptions
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SECTION 2 – Good User Experience & Design
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Good User Experience & Design
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Good User Experience & Design TIPS
1.Colors – two to four colors for templates and materials2.Avoid Flash and lots of “moving” parts3.Clear navigation – beneficial for users & search engines4.Clear fonts, sizes and colors to match, easy to read5.Section headers, short paragraphs, bullet-lists6.Consistent page behavior as you move through7.More real pictures, less stock-photography8.Viewable on multiple devices – browsers, tablets, mobile
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SECTION 3 – Great Content/Offers
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Great Content/Offers - Tips1.Create headlines that speak to “that”
page2.Use powerful value propositions, no ‘corp.
speak’3.Clear ‘call-to-action’ and next steps4.Test your copy, headlines and offers (A/B)5.Provide educational content – ebooks,
whitepapers, vids...6.Write thinking about “how to” solve (their
problems)7.No stale websites – old content gives ‘bad’
feeling8.Connect with your audience, and be
accurate, factual…9.Setup and start blogging – build your
authority+trust10.Share it, Socialize It!
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Great Content/Offers - Tips
1.Leverage that content (images, video, audio, games, etc)2.Authentic customer stories, testimonials3.Use online sites for reviews, local, specific directories
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SECTION 4 – Improving Conversions
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Improving Conversions with “CTA” - TIPS
1.Make it clear, bold – a link, button or image2.Professional look – make them want to click on it3.“Less is more” – simple often works best4.Test buttons, placement, language5.Plan out “above fold” segments, copy, layout6.ABT = Always Be Testing!7.Enhance your “thank you pages”8.Specific landing pages (lead capture pages)9.Make Forms with less ‘friction’ – less fields often better
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Improving Conversions - “BAD PAGE”
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Improving Conversions - “Good PAGE”
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