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MBA 6013 Organizational Behavior
WELCOME
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How to Introduce Communication Technologies at
WorkplaceBy HARIS AWANG
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MBA 6013 Organizational Behavior
Question
• Companies have been slow and reluctant to adopt social media channels (SMC), cell phone text messaging, and similar forms of communication.
• If you were a senior manager, how would you introduce these communication technologies in the workplace to share information and knowledge more effectively?
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MBA 6013 Organizational Behavior
Workflow
Define the Problem
Assess the Organization
Identify the Need for SMC
Set-up Steering
Committee
Choose The SMC
Evaluate the SMCSMC PolicyImplementatio
n
Monitoring Review
SMC = Social Media Channels
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MBA 6013 Organizational Behavior
Assumptions
• The CEO has given the green light to use communication technologies (SMC) for information sharing
• Senior Manager is tasked to introduce it to the company
• Traditional communication technology like email is no longer effective
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MBA 6013 Organizational Behavior
Problems
• Company is slow and reluctant to adopt- People normally don’t like changes
- Why change if everything is okay
- Not comfortable with learning new technologies
• Company may be lagging behind if good communication is not in place
- Information is slow to get across
- Slow in responding to changes
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MBA 6013 Organizational Behavior
The Workplace
• Nature of business: Manufacturing of electronics consumer products
• No. of Employees: 700• Current email users: 100 (managers, engineers,
executives, officers, supervisors, clerks)• Target users for SMC: all employees
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MBA 6013 Organizational Behavior
The Importance of Communication
• Communication is the vehicle through which people clarify their expectations and coordinate work, which allows them to achieve organizational objectives more efficiently and effectively. (McShane & Von Glinow, 2010).
• The advent of current communication technologies has offered a leverage to organizations
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MBA 6013 Organizational Behavior
The Need for SMC
• Advantages• Faster dissipation of information• Action can be taken in a timely manner
• Disadvantage• Abuse or misuse• Everyone has to have a gadget – mobile phone, computer,
iPad, etc.
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MBA 6013 Organizational Behavior
Objective
To share information and knowledge more effectively among employees
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MBA 6013 Organizational Behavior
Plan
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MBA 6013 Organizational Behavior
Set-up Steering Committee
• Purpose is to oversee the overall implementation of communication technologies
• Cross-functional members
Sr. Manager
Secretariat
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MBA 6013 Organizational Behavior
Choosing the Social Media
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MBA 6013 Organizational Behavior
Monthly Active Social Media Users 2015
Google+
0 200 400 600 800 1000 1200 1400 1600
70
284
300
347
363
900
1400
(In Millions)
Source: www.jeffbullas.com
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MBA 6013 Organizational Behavior
Purpose of SMC
Facebook – Socializing and content sharing with friends, family members, interest groups
WhatsApp – Timely communication with individual or a group
Google+ - Almost the same as Facebook but less popular
LinkedIn – Professional socializing, recruitment and corporate information
Instagram – Mostly used by age group 18-29
Twitter – Keeping up with celebrities or personalities updates
Pinterest – 88% users are women
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MBA 6013 Organizational Behavior
Evaluate
Lauren Kozak (2009):Remember that social media is a toolset for you; it is not necessarily a checklist or a list of sites you have to have a presence on. Look at your strengths and weaknesses, look at the features sets of any different kind of social media tool, and see what makes sense for you.
Source: Wikipedia
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MBA 6013 Organizational Behavior
SMC Policy
• Social media within your business• Social media and recruitment• Social media and managing performance• Social media and discipline and grievances• Social media and inappropriate conduct of employees• Managing improper use of social media• Managing social media in the workplace• Monitoring social media usageSource: www.nibusinessinfo.co.uk
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MBA 6013 Organizational Behavior
Implementation
• Test with a smaller group of people• Expand to another group• Make sure administrator can cope• Address all issues and problems and find
solutions• Full implementation
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MBA 6013 Organizational Behavior
Monitoring
Monitor the activities of SMC usage
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MBA 6013 Organizational Behavior
Review
Has the implementation of SMC as communication technologies achieved its objective?
PlanDoCheckAction
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MBA 6013 Organizational Behavior
THANK YOU!