Download - How To Make Better Product Decisions
Teresa Torres, VP Products, AfterCollege
Startup Product Talks SFBay
Atlassian Dev Den, San Francisco, CA
08.14.2013
A Startup Product Talks Presentation
http://StartupProduct.com
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How to Make Better
Product Decisions Teresa Torres Vice President, Products @ AfterCollege
www.producttalk.org
@ttorres
Think about how you
make product
decisions.
Startup ROI Source: http://jtangovc.com/venture-capital-and-its-33-success-rate/
Startup Failure Rates Source: http://www.statisticbrain.com/startup-failure-by-industry/
First Model:
The Product Genius
You’re the
CEO of your product.
You generate the ideas.
You are The Decider.
You are the expert.
You don’t have time to
analyze everything …
So you rely on
your expert intuition.
The Challenge: When is expert intuition
good?
Expert intuition
is good when …
Environments are
predictable.
You can practice with
reliable feedback.
Is this how product
works?
Second Model:
Customer Development
Get out of the building.
Phases of Product
Growth
Customer Validation
Customer Creation
Company Building
Iterate
The Challenge: Customer Development is
hard.
The Challenge: Confirmation bias interferes.
Third Model:
The Lean Startup
Hypothesis-Driven
Product Development
Draw lines in the sand.
Minimum Viable Product
The Challenge: Fundamental Attribution Error
The Challenge: Narrow Framing
The Challenge: Overconfidence
So what’s next?
We get to decide.
We can’t just build
products.
We need to master our
craft.
We need to develop our
skills.
We need to keep evolving
our processes.
Think about how you
make product
decisions.
Keep the conversation going:
www.producttalk.org
@ttorres
