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How to Make Your Art
Worth More
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The Starving Artist is a Myth
you can sell your art and make a
great living doing it
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Henri Murger
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“Bohemia is a stage in artistic
life; it is the preface of the
Academy, the Hotel Dieu, or the
Morgue.”
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1904 – cook
book sells Jell-O
1982 comic book revolutionizes toy sales
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2006 - Will It Blend – 600% increase
in sales
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Content Marketing is publishing
content that is interesting and letting
people come to you
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The Unfair Advantage
“…what people are looking for online is
original and remarkable media content…the
less your content looks like advertising, the
more effective it will be at advertising.” –
Mark McGuinness
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People buy art because of the
emotional connection
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Open up the artistic process –
Gwenn Seemel
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What does it take to make that
emotional connection?
• Mindset
• Context
• Connection
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Arts Sales =
$111.52
Billion in 201312
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Taylor Nichczynski - finding her
right people• They care about her subject
• She makes an emotional connection
• Partnership with Safe Haven Rescue Zoo
• Filtering
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The art style doesn’t matter
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How art is actually sold online
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Business Models for Artists
• Galleries
• Direct to fan/collector
• Products & prints
• Commissions
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Ecommerce: Xanadu Gallery’s
$8,500 sale
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Angela Lyon’s direct sculpture
sales to collectors
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Mike Savad’s POD products
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AnnRea.com’s Commissions
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The ladder of value
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Prints
Small
originals
Large originals
Custom
pieces
image by fdecomite
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How to raise your prices & grow
your audience
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the foundations of emotional
connection with art
• sign it
• title it
• date it
• number it
• document it
• explain & give context
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document it
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Show your work
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ask for input
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social media is social
be social - share really interesting stuff (in
progress art, stuff from your past), ask
interesting/controversial questions
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Experiment and try things
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Brady Black
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#scdrawthis
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Digital Sharecropping:
Users create content for free but site
owners (typically free sites) reap the
financial rewards, set all terms and
conditions and own all content.
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Make your website the center
of your world
Your Website &Portfolio
Shows &Events
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explain & give context with stories
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But my art doesn’t have a story
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Effective artist websites
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The #1 reason artist websites fail
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
Your website is a sales tool, not a work of art.
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Want to sell? KISS
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Home page
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ecommerce single page
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Search Engine Optimization
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Mobile responsiveness
• Roughly 30% - 40% of all website traffic is on mobile phones and tablets
• More than 50% of email is read on mobile devices
• Look for mobile-
responsive themes
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Self Hosted or Artist Website
Companies?
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or
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case studies
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TAA’s Flagship Course:
Content Marketing for Artists
• Learn to tell stories
• Learn to stand out
• Create buzz and sales
• Have fun
• Be authentic
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TheAbundantArtist.com/content
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Case Study:
Angela Treat Lyon
“… the biggest challenge was getting myself
out there in the world more.”
• 4x the number of Facebook Likes
• doubled print sales
• “several requests for the use of one-time
licensing”
• a small email list of collectors who love her
work
• incidental sales of her books on sculpture
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Angela Treat Lyon:
$12,000 in new sales
I’m way more confident
about simply being an
artist…Being with other
artists in a live setting
used to make me almost
sick to my
stomach…talking about
my work to non-artists
is now – tadaaaa –
exciting!47
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Details about the Course
• 20 short video modules, covering:
• Learning to talk about your art effectively
• Identifying your target collectors
• Effective Artist Websites
• How to Build an Email List
• How to Sell Using Social Media instead of
Wasting Time
• Alternate between lessons &
implementation
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Details about the course
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How Adam Hall increased his
income by 60% in one year
“When someone
decides to buy a
painting it is their
decision and I
wondered if I could
really influence that
decision. I think the
answer is yes.”
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How Adam Hall increased his
income by 60% in one year
“I was scared that the class might just be
another dead end and that I would have
to take a part time job that I would be
lousy at and that I would hate.”
• Became a confident writer
• Learned to open up and connect with his
audience
• Learned to work effectively in a series
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Content Marketing – The Checklist
TheAbundantArtist.com/content
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The Facebook Group
“…the best group I belong to, bar none.”
- Angela Lyon
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This course is for you if:
• You feel comfortable adding attachments to
email and have basic writing skills
• You are willing to do the work without excuses
• You have a sense of humor, exploration, and fun
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TheAbundantArtist.com/content