Download - How to Market & Sell to HR

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#1 - HR is More Than a Lead


HR, an Overview

• 72% are women• 12 years of experience• Median employee population of 560

2012 Study by HRPA


Topics Important To Us

• Social Media • Manager & Leadership• Retention • Employment

Source: 2013 Blogging4Jobs Reader Survey


#2 - Quality Over Quantity

Source: 2013 Blogging4Jobs Reader Survey


#3 - Solution Not Sale


How We Research

• Google• Recommendations• Articles/Blogs• Conferences


#5 - Conversation Over Conversion


#6 - Know the Industry

• Shadow your buyer• Read blogs • Attend conference sessions• Take time to know the industry


Adoption in HR & Recruiting


Personalize Everything


Personalize Everything

• Create an experience• Custom & meaningful content• Personalized demos• PR pitches too!


Questions?


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• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR &

GPHR cert credits free.


Google Me

Jessica Miller-Merrell [email protected]

(405) 293-2564

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