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How to measure a million end users
• be www.google.net
Or
• Get your code run on millions of machines
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Placement
At low CPM, the advertising network needs to present unique, new eyeballs to harvest impressions and take your money.– Therefore, a ‘good’ advertising network provides
fresh crop of unique clients per day– Pay for placement of ads, embed measurement in
flashcode.– Result is lots of Unique IP addresses to measure.
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What are we finding?
• http://labs.apnic.net/ipv6_measurement
– Breakdowns by ASN, Economy, Region, Organisation
• 125+ economies provide >200 samples/interval consistently in weeklies
• 150+ at monthlies.• 2400 ASN provide graphable data• Over 35,000 ASN seen during the last year.
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Google visualization API
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Google visualization API
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Google visualization API
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http://labs.apnic.net/dists/v6dcc.html
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http://labs.apnic.net/dists/v6dcc.html
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http://labs.apnic.net/ipv6-measurement/W6L
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A word for our sponsors
• Thanks to – the Internet Society– Google– ISC– RIPE NCC
• For funding, platform support, collaboration• Don’t Click on the ad if you see it! (costs more)