Download - How to optimise a google places listing
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Greg SpenceAuthor, Speaker, Internet Marketer
and Mentor
How To Optimise a Google Places Listing
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Where Are Your Customers Looking?
• Some facts….– 87% of UK web searches are via Google– Over 61% of consumers search online first for
local services– 76% of UK adult Internet users find out about
local services online
Study of online consumers: TMP Directional Marketing & ComScore Local SearchUsage Study.
Ofcom
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Something To Consider
• PPC – 1-3% of clicks
• #1 Google Organic Listing – 42% of clicks
• Google Places listing – 61%+ of searchers
Where are you going to advertise now?
and Google Places is FREE
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
How To Get Listed• Find Your Keywords
– Local searches• dentist, restaurant• accountants thatcham• accountants berkshire
• Register with Google Places– www.google.co.uk/local/add– You do not need a website– Claim your listing
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
How to Get Listed (2)• Keywords (cont)
– Use Google keywords tool• 10+ searches per month
– Choose one primary keyword and two secondary keywords
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Your Website• Do the Following
– Your business address and local telephone number in your footer
• Contact Us Page– Your business address and local phone
number– Your opening hours– A Google map
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Completing the Form• Company Name
– Don’t include any keywords unless they are part of your company name
• Eg: Thames Valley Business Advisors
– Do not use a P.O. Box
• Business Address– Match the address exactly to your website
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Completing The Form (2)• Telephone Number
– Use your local phone number– Can also include 0800, 0845 as additional
numbers
• Email Address/Website– Include them
• Website optional
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Completing The Form (3)• Business Description
– Very Important!!• Do not include words that appear in your company
name, your address (especially the town/city or county) or category fields
– Include:• Primary keyword• Secondary keywords• Locations• Must make sense!
– 200 characters
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Completing The Form (4)• Map Marker
– Check to make sure it is in the right place– Used by Google for directions
• Business Categories– Choose a Google pre-defined one first– Enter your own
• State what your business IS not what it DOES
– DO NOT include locations
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Completing The Form (5)• Custom Attributes
– Include an “Areas Covered”• List all locations you want to be found for except the town/city
in your business address
– Include additional items• Eg: what your business does (products/services), special
terms, speciality, email, payment types accepted
• Make Your Listing Complete– Include at least one photo– Include opening hours– Include one video
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Google Will Reward You
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Additional Places
• Internet Yellow Pages (UK) - http://www.yelldirect.co.uk
• SuperPages - http://superpages.co.uk• Touchlocal - http://www.touchlocal.co.uk• Yelp - http://www.yelp.co.uk• Trusted Places - http://www.trustedplaces.com• Brown Book - http://www.brownbook.net• Scoot - http://www.scoot.co.uk
MarketingCoach-Greg.com | t: +44 (0) 1793 688978 | [email protected]
Email me [email protected]://marketingcoach-greg.com
Thanks for Listening