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How to Optimize Your Social Media Content
(with a pickle jar)
Michelle MagoffinPrincipal, Bossy InteractiveCo-Founder/CEO, [email protected] @BossyWebLinkedIn.com/in/magoffin #BossyContent
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Life is like a pickle jar
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Your kid is a golf ball
I mean that in a nice way
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sorry
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Life is like a pickle jar
Your content calendar is like a pickle jar
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1 year12 months52 weeks365 days
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Sorry about that comment about your kid…
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DO NOT PANIC
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JeffBullas.com
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JeffBullas.com
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Feld.com
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I don’t even play golf
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Where am I going to get that many pebbles?
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What exactly should I post?
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Pin all the things!
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http://bossyinteractive.com/using-pinterest-legally-for-business/
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140 characters
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LinkedIn, too
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•12am – Blog Post•9am – FB: Monday blog
promo•10am – Twitter: Monday
blog promo #1•11am – LinkedIn: Monday
blog promo•12pm – Twitter: Last
Thursday’s blog promo •1pm – Pinterest: Monday
blog promo•2pm – FB: photo album
update•3pm – Twitter: Monday
blog promo #2•4:00pm: G+: Last
Thursday’s blog promo•6pm – FB: custom graphic
Monday
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http://bossyinteractive.com/i-know-how-much-time-you-spend-on-social-media/
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•12am – Blog Post•8am – Twitter: quote from CEO•8:30am – Twitter: RT of article link•8:45am – Twitter: RT of customer Q, with A•9am – FB: Monday blog promo•9:15am – FB: Replies to follower comments; Likes
of comments•10am – Twitter: Monday blog promo #1•10:15am – Twitter: Replies to followers•11am – LinkedIn: Monday blog promo•11:15am – LI: Replies to follower comments•12pm – Twitter: Last Thursday’s blog promo •1pm – Pinterest: Monday blog promo•1:30pm – Twitter: More RTs•1:45pm – Twitter: More replies•2pm – FB: photo album update•3pm – Twitter: Monday blog promo #2•4:00pm – G+: Last Thursday’s blog promo•4:15pm – G+: Shares of article links•4:30pm – G+: +1 of follower posts and comments•6pm – FB: custom graphic
Monday
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Questions?
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@BossyWeb#BossyConten
t
More resources available at http://pinterest.com/peevedmichelle/content-
optimization/